Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
China Grove's growing fitness community is increasing the need for skilled personal trainers. Local gyms, including Crunch Fitness, actively seek certified trainers, making it a promising place to build a client base. However, trainers who combine motivation with tailored programs tend to stand out in this market.
In North Carolina, accredited certifications like NASM, ACE, or ACSM are highly regarded by employers. Crunch Fitness favors certified personal trainers who can deliver safe, effective workouts, boosting client retention. Local regulations emphasize continuing education to ensure trainers stay current with fitness trends.
A Crunch Fitness personal trainer balances client sessions with program design, equipment guidance, and progress tracking. The role also involves engaging members during events and maintaining gym organization. Trainers here inspire all fitness levels while using tools like Dotfit for scheduling and client management.
China Grove offers a more close-knit, community-oriented gym environment compared to bigger cities. Trainers often enjoy stronger personal connections with clients, though client volume might be lower. The pace is less hectic, allowing more focus on individualized coaching and building lasting fitness relationships.
Crunch Fitness provides a platform for personal trainers to advance into roles like head coach or club management. Trainers can also specialize in nutrition coaching or group fitness leadership. The brand’s growth supports career mobility within its franchise network, encouraging trainers to grow professionally.
Crunch Fitness offers personal trainers perks such as complimentary gym memberships, commissions on training packages, and discounts on supplements. The supportive culture encourages participation in fitness events and ongoing education, fostering a motivating workplace that values creativity and client success.
Personal trainers in China Grove typically earn between $35,000 and $50,000 annually, combining base pay with commissions on sessions and supplements. Crunch Fitness offers competitive compensation packages, reflecting local market rates and rewarding trainers who excel in client results and retention.
Yes, trainers at Crunch Fitness are expected to work exclusively within the franchise to maintain brand consistency and client safety. This policy helps ensure trainers focus on delivering quality sessions aligned with Crunch’s core values and use authorized systems for programming and tracking.
Crunch Fitness blends serious fitness with entertainment, meaning trainers here engage clients in dynamic, fun sessions. The emphasis on the T.R.A.I.N. values—timely, ready, attentive, inspiring, noble—creates a unique culture where trainers motivate members beyond workouts to build lasting fitness habits.
Crunch Fitness trainers provide basic nutrition advice to complement workout plans, helping clients understand how diet impacts fitness goals. While not dietitians, they educate on healthy habits and supplement options, integrating nutrition into holistic programs that boost client progress and satisfaction.