Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
While Crunch Fitness prefers Certified Personal Trainers, a high school diploma or GED is the minimum requirement. Local clients often seek trainers with accredited CPT credentials to ensure safety and expertise, especially in competitive markets like Crystal, MN.
Crystal's fitness market is growing steadily but less saturated than Minneapolis. This means Personal Trainers in Crystal may find more opportunities for personalized client engagement, but with slightly fewer job openings compared to urban centers.
Personal Trainers at Crunch focus on customized workout plans, client progress tracking, and motivation, whereas gym trainers often assist with equipment use and general guidance. This role demands deeper client interaction and program design skills.
Crunch Coaches embody T.R.A.I.N.—timely, ready, attentive, inspiring, noble—by delivering motivational training sessions and fostering a supportive atmosphere. This culture ensures clients receive not just workouts, but empowering fitness journeys.
Growth paths include advancing to head coach or management roles, specializing in group fitness, or leading club-wide wellness initiatives. Crunch's expanding presence in Minnesota supports ongoing professional development and leadership opportunities.
Yes, trainers enjoy complimentary gym memberships, commission on personal training packages and supplements, plus discounts on nutritional products. This blend of benefits enhances both personal wellness and earning potential.
Personal Trainer salaries at Crunch align with local averages, typically ranging from $40,000 to $55,000 annually including commissions. This competitive pay reflects the club's quality standards and incentive structures.
Crunch Fitness in Crystal emphasizes a no-judgment, fun environment, requiring trainers to balance motivation with inclusivity. Trainers must adapt to diverse client fitness levels while upholding brand-specific coaching values.
Crunch prioritizes entertainment and energy, blending fitness with engaging experiences unlike the more traditional approach at LA Fitness or Planet Fitness. Trainers here often lead dynamic classes and events, enhancing member retention.
Yes, trainers utilize platforms like Dotfit and Google Calendar to manage client programming and appointments efficiently. Mastery of these tools helps ensure personalized, timely, and organized training sessions.