Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
West Sacramento has a growing fitness community with moderate demand for personal trainers. While competition exists, especially near popular gyms, certified trainers offering personalized programs and client engagement tend to stand out and attract loyal memberships.
In California, certifications from accredited bodies such as NASM, ACE, or ACSM are highly regarded. Crunch Fitness values CPT credentials that demonstrate comprehensive knowledge in fitness and client safety, aligning with state regulations and industry best practices.
Trainers should focus on motivational coaching, adaptive program design, and nutrition basics. Familiarity with local fitness trends like group classes and outdoor workouts also helps, along with strong communication skills to connect with a diverse client base.
Crunch Fitness blends entertainment with fitness, making sessions engaging and fun. Trainers here are expected to embody the T.R.A.I.N. values, participate in community events, and provide tailored programs, fostering a high-energy atmosphere that encourages member retention.
Crunch offers clear advancement opportunities, from coaching to leadership roles such as Head Coach or management positions. Trainers can also enhance earnings through commissions and expanding their client roster within this supportive, dynamic environment.
Yes, personal trainers at Crunch use platforms like DotFit and Google Calendar to organize programming and track client goals efficiently. These tools streamline administrative tasks, allowing coaches to focus more on personalized training and client engagement.
Personal trainers in West Sacramento typically earn between $40,000 to $55,000 annually, with Crunch Fitness offering competitive pay plus commissions on training packages and supplement sales, enhancing overall income potential.
Crunch Fitness primarily emphasizes in-person training to maintain client safety and engagement. Remote personal training is generally not permitted within the franchise, ensuring consistent quality and adherence to brand standards.
Days involve delivering personalized training sessions, assisting members with equipment, leading fitness events, and handling scheduling via digital tools. Trainers also track progress and motivate clients, all within an upbeat, community-focused gym environment.
Crunch offers free gym membership, discounts on supplements, and a high-energy workplace culture. They emphasize career growth with access to training resources, leadership opportunities, and a commission structure rewarding client success and retention.