Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Cornelius offers a growing fitness market with moderate competition for personal trainers. Compared to larger cities like Charlotte, demand is steady but less saturated, allowing trainers at Crunch Fitness to build strong client bases while benefiting from the community’s increasing health awareness.
Employers in Cornelius and the greater NC area often look for CPT credentials from organizations like NASM or ACE. These certifications ensure trainers meet high standards and are preferred by gyms like Crunch Fitness, enhancing both job prospects and client trust.
Personal Trainers customize programs by assessing each client's abilities, goals, and limitations. They blend cardio, resistance training, and nutrition advice to create balanced routines that adapt over time, ensuring progress and motivation for all fitness levels.
Beyond gym settings, Personal Trainers can advance into wellness coaching, sports conditioning, or open private studios. Certifications and experience at places like Crunch Fitness provide a solid foundation to explore specialty niches or managerial positions within fitness companies.
Crunch Fitness trainers emphasize the T.R.A.I.N. values—timely, ready, attentive, inspiring, and noble—to foster a supportive environment. This approach, combined with fun, engaging sessions, helps clients stay committed and enjoy their fitness journey unlike typical gym experiences.
Crunch Fitness provides perks like a free gym membership, commission on personal training sales, and discounts on supplements, creating financial incentives. The club’s inclusive atmosphere also promotes a balanced, energetic work environment supportive of trainers’ personal and professional growth.
Personal Trainers in Cornelius typically earn between $40,000 and $55,000 annually, aligning closely with national averages for similar roles. Crunch Fitness enhances earning potential through commissions and bonuses, making compensation attractive within the local fitness industry.
The Crunch Coach role integrates brand ambassadorship with personal training, emphasizing member retention and club-wide success. Unlike typical trainers, Crunch Coaches engage in club events, ensure equipment safety, and uphold specific core values that enrich the member experience.
Daily duties include conducting tailored training sessions, monitoring client progress, educating on exercise techniques, and assisting with equipment. Trainers also manage scheduling via digital tools and participate in club events, balancing client interaction with administrative tasks.
Prospective trainers should demonstrate strong communication, motivational skills, and a passion for health. Familiarity with Crunch’s core T.R.A.I.N. values and the ability to create engaging, safe fitness programs uniquely position candidates for success in this dynamic environment.