Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Jacksonville's growing fitness culture has increased demand for personal trainers, but competition remains moderate. Trainers with certifications and strong client motivation skills stand out, especially in popular gyms like Crunch Fitness. Local demand is influenced by health trends and community fitness events.
Employers in Jacksonville often prefer accredited certifications such as NASM, ACE, or ISSA. Holding a Certified Personal Trainer credential enhances job prospects at clubs like Crunch Fitness, where professionalism and client safety are priorities.
Beyond training expertise, effective personal trainers excel in communication, motivational coaching, and client progress tracking. Time management and adapting workouts to individual needs are equally vital to foster lasting client relationships.
Starting as a personal trainer, professionals can evolve into senior trainers, fitness managers, or specialized coaches. Gaining experience with diverse clients and continuous education opens pathways to leadership roles or entrepreneurship within the fitness industry.
Crunch Fitness trainers balance personalized workout sessions, client education on fitness tools, and tracking progress. They also engage in club activities and maintain equipment safety, delivering an energetic, supportive environment for members.
At Crunch Fitness, personal trainers embody the T.R.A.I.N. values—being timely, ready, attentive, inspiring, and noble. This approach ensures trainers deliver high-quality sessions that motivate clients and contribute to member retention.
Personal trainers in Jacksonville typically earn between $35,000 and $50,000 annually, depending on experience and certifications. Positions at Crunch Fitness often include commission opportunities that can boost overall compensation.
Crunch Fitness requires its personal trainers to exclusively train within their franchise locations, ensuring consistent service quality and adherence to brand standards.
Crunch Fitness offers career advancement through ongoing training, commission-based incentives, and involvement in club events. The energetic and inclusive culture encourages trainers to develop leadership skills and expand their client base.