Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Roseville's growing fitness culture has increased demand for personal trainers, making it moderately competitive. Compared to larger California cities, opportunities are rising steadily, especially with popular gyms like Crunch Fitness expanding, but local trainers often benefit from strong community ties and personalized client relationships.
Fitness centers in Roseville typically favor trainers with certifications recognized nationally, like CPT from accredited organizations. Given the diverse clientele, certifications that include nutrition and injury prevention are highly valued to meet local demands for holistic wellness support.
Trainers should master motivational coaching and be adept with tech tools like Dotfit for personalized program tracking. Emphasizing safety, technique, and engaging fitness events aligns well with Crunch Fitness' energetic atmosphere, helping trainers stand out in this community-focused location.
Crunch Fitness emphasizes a no-judgment, fun approach combining entertainment with fitness, which means trainers often engage more interactively with members. Other gyms may focus more strictly on fitness metrics, so Crunch trainers need strong interpersonal skills alongside technical expertise.
Crunch Fitness offers advancement opportunities such as head coach or management roles, rewarding trainers who excel in client retention and club success. Trainers can also expand their expertise by leading group classes or fitness events, enhancing their professional profile locally.
Crunch provides trainers with digital tools like Dotfit and Google Calendar to streamline program management and session bookings. This infrastructure enables trainers to efficiently track client goals, feedback, and appointments, enhancing service quality and member satisfaction.
Compensation typically includes competitive pay plus commissions on personal training packages and supplements. Trainers enjoy perks like complimentary gym membership, discounts on nutrition products, and a vibrant work environment that fosters career development in this dynamic fitness brand.
Crunch Fitness trainers primarily operate onsite, allowing hands-on coaching, equipment guidance, and direct member engagement. Remote personal trainers rely on virtual tools and digital communication, which limits physical interaction but offers greater schedule flexibility.
Successful Crunch trainers demonstrate punctuality, attentiveness, and an inspiring presence aligned with the brand’s T.R.A.I.N values. Passion for motivating clients, strong communication, and dedication to club culture help trainers thrive in their local fitness community.
Personal trainers in Roseville usually earn between $35,000 and $55,000 annually, factoring in base pay and commissions. Crunch Fitness offers competitive compensation tailored to experience and client volume, often supplemented by perks like gym membership and product discounts.