Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Lawrence, NY has a moderate demand for personal trainers due to its suburban demographics and fitness culture. Expect competition mainly from established gyms and independent trainers. Emphasizing certifications and client rapport can give you an edge in this local fitness landscape.
In New York, certifications from NASM, ACE, and ISSA are highly regarded among fitness employers. Holding a Certified Personal Trainer (CPT) credential from an accredited organization can significantly improve job prospects, especially when seeking positions at reputable gyms like Crunch Fitness.
Trainers in Lawrence benefit from combining technical knowledge with motivational coaching. Skills in designing varied cardio and resistance programs, plus basic nutrition tips, help meet diverse client needs. Being adept at fostering a supportive, no-judgment atmosphere is also critical here.
Starting as a personal trainer often leads to roles like head coach, fitness manager, or specialty trainer. Many expand into nutrition consulting or group fitness instruction. Continuous certification and developing client management skills can accelerate advancement, especially in dynamic gym environments.
Crunch Fitness emphasizes high-energy sessions blending fitness and entertainment, creating a unique atmosphere. Trainers here are expected to uphold core values like being attentive and inspiring, making workouts both effective and engaging, which differs from more traditional gym settings.
A crunch coach not only delivers personalized training but also acts as a brand ambassador, driving member retention and club success. This role involves active participation in club events and administrative tasks, setting it apart from trainers focused solely on one-on-one sessions.
Personal trainers in Lawrence typically earn between $40,000 and $60,000 annually, influenced by experience and certifications. Crunch Fitness supplements base pay with commissions on training packages and product sales, offering competitive earnings aligned with the local market.
Yes, trainers at Crunch enjoy benefits like complimentary gym memberships, discounts on supplements, and career development opportunities. The club's inclusive, high-energy setting also fosters a supportive work culture, enhancing job satisfaction and professional growth.
Lawrence offers a community-focused environment with less saturation, allowing trainers to build closer client relationships. The cost of living is generally lower than NYC or Boston, providing better work-life balance while still accessing a fitness-conscious population.
Exceptional time management is crucial since trainers juggle client sessions, program design, and administrative duties like scheduling via tools such as Google Calendar. Efficient planning ensures personalized attention and supports the club's overall operational success.