Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Lake Dallas has a growing fitness community, creating moderate demand for personal trainers. With local gyms like Crunch Fitness expanding, trainers with certifications and client-focused skills are more sought after. Staying updated on regional trends can enhance job prospects within this market.
Employers around Lake Dallas often favor candidates with accredited CPT credentials, such as NASM or ACE. These certifications demonstrate industry standards adherence, boosting credibility and client trust, especially in competitive gyms emphasizing quality training.
Crunch Fitness places a strong emphasis on combining entertainment with fitness, requiring trainers to deliver engaging sessions alongside traditional coaching. This contrasts with some gyms focusing solely on physical training, making Crunch roles ideal for trainers who enjoy interactive, high-energy environments.
At Crunch, personal trainers not only craft fitness programs but also actively participate in club events and member engagement initiatives. Their role includes educating members on nutrition basics and using digital tools like Dotfit, blending hands-on training with community involvement.
Personal trainers in Lake Dallas typically earn between $35,000 and $50,000 annually, with additional commissions from training packages and supplements. Crunch Fitness offers competitive pay structures, often supplemented by perks like free gym membership and product discounts.
Daily activities include designing personalized workout plans, demonstrating exercises safely, monitoring client progress, and adjusting routines as needed. Trainers also support members using equipment and contribute to maintaining a motivating gym atmosphere.
Effective communication, motivational coaching, and time management are essential. Mastery of exercise techniques, basic nutrition knowledge, and familiarity with fitness tracking tools further strengthen a trainer’s ability to drive client success.
Building trust through consistent results and personalized attention helps retain clients. Participating in community fitness events and offering educational sessions boosts visibility, attracting new clients while enhancing member loyalty.
Crunch offers free gym access, commissions on training sales, and discounts on supplements, alongside a vibrant work culture. Trainers gain opportunities for career growth in a brand known for blending fitness with fun, fostering professional and personal development.
Currently, Crunch Fitness emphasizes in-person training within their clubs, with no outside or remote personal training permitted. This focus ensures quality control and a consistent member experience aligned with their brand values.