Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Gainesville’s fitness industry is steadily growing, with a moderate demand for personal trainers. While larger cities may offer more positions, Gainesville provides a welcoming market with less competition, ideal for trainers seeking to build a local client base and grow their careers in a community-focused environment.
In Gainesville, employers such as Crunch Fitness favor certified personal trainers accredited by recognized organizations. While a high school diploma is essential, holding certifications like ACE or NASM can greatly enhance hiring prospects due to regional standards emphasizing both safety and expertise.
A personal trainer’s day extends beyond coaching exercises to include designing personalized fitness plans, monitoring client progress, educating on nutrition basics, and managing schedules through digital tools. This holistic approach ensures clients receive comprehensive support tailored to their health goals.
Many personal trainers begin with one-on-one coaching and progress to senior coaching roles, specialty training certifications, or management positions within fitness centers. Gaining experience at places like Crunch Fitness opens doors to leadership roles, group fitness instruction, or even franchise partnership opportunities.
Personal trainers in Gainesville typically earn between $35,000 and $50,000 annually, depending on experience and commission from training packages. Crunch Fitness supplements base pay with commissions and benefits like gym membership discounts, making the compensation competitive within the local market.
Crunch Fitness fosters a no-judgment, high-energy environment that encourages personal trainers to be motivational and supportive. This culture enhances client engagement by blending entertainment with fitness, creating sessions that are both fun and results-driven, which helps increase member retention.
Yes, trainers often utilize platforms like Dotfit for workout programming and Google Calendar for scheduling. These tools streamline tracking client progress, managing appointments, and organizing personalized fitness plans, enabling efficient service delivery aligned with Crunch Fitness’s standards.
Trainers at Crunch Fitness are required to conduct all personal training solely within the franchise’s facilities. This exclusivity ensures consistent quality and brand integrity, allowing trainers to leverage club resources and community events to enhance client experiences and professional growth.
Though Gainesville’s market is smaller, competition is growing with fitness brands expanding locally. Trainers can differentiate themselves by earning advanced certifications, engaging in community fitness events, and offering personalized programming, which aligns well with local client expectations and Crunch Fitness’s values.
Crunch Fitness emphasizes a blend of fitness and entertainment, offering trainers a dynamic workplace with access to state-of-the-art equipment, group class collaboration, and a supportive team atmosphere. The brand’s commitment to core values like being attentive and inspiring sets it apart for career development.