Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Braselton's fitness market is growing steadily, but it presents less saturation than major cities like Atlanta. This creates unique opportunities for personal trainers to build strong local client bases, benefiting from community-oriented memberships and less competition for specialized training roles.
While nationally recognized CPT certifications are usually accepted, many gyms in Braselton prefer trainers with credentials from accredited organizations like ACSM or NASM. Local employers might also value trainers who demonstrate familiarity with regional fitness trends and community health initiatives.
Trainers should emphasize strong motivational abilities, adaptable coaching techniques, and proficiency in both cardio and resistance training. Knowledge of basic nutrition guidance tailored to diverse fitness goals also enhances client satisfaction and retention in this area.
Crunch Fitness personal trainers blend high-energy coaching with entertainment aspects, engaging members through group activities and supplement demos. Their role also involves administrative tasks like session tracking using tools such as dotfit, which is less common in traditional gyms.
Aligning with T.R.A.I.N.—timely, ready, attentive, inspiring, noble—helps trainers create a supportive and motivating environment. This approach fosters member trust and commitment, which is essential for driving long-term client progress and club success.
Crunch Fitness offers a vibrant, no-judgment atmosphere combining fitness with fun, unlike more traditional gyms. Trainers benefit from competitive pay plus commissions, complimentary memberships, and a culture that encourages creativity in client engagement and community events.
Crunch Fitness primarily emphasizes in-person training to ensure safety and personalized guidance. However, some digital tools like dotfit support remote progress tracking, but the coaching itself is centered on onsite sessions within their facilities.
Personal trainers in Braselton generally earn between $35,000 and $50,000 annually, combining base pay and commissions on training packages and supplements. Crunch Fitness offers competitive compensation aligned with local market rates and performance incentives.
Besides training sessions, Crunch coaches actively participate in member engagement through fitness events and club activities. This dual focus on direct coaching and community involvement helps boost client retention and club membership growth.
Crunch Fitness supports career advancement through roles like head coach or assistant head coach. Trainers can also expand their expertise by leading specialized classes or participating in brand ambassador activities, benefiting from a growing fitness franchise network.