Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Kennesaw's fitness industry is growing steadily, with rising demand for personal trainers at local gyms and wellness centers. However, competition remains moderate, favoring trainers who bring certifications and motivational skills. Networking within the community and specializing in client-focused programs can boost job prospects in this area.
While national CPT certifications are widely recognized, trainers in Kennesaw benefit from additional credentials like CPR/AED certification and continuing education through Georgia-based fitness organizations. These credentials support compliance with regional standards and improve client trust in local gyms.
Personal trainers design tailored workout plans, ensure clients use equipment safely, track progress meticulously, and provide motivational coaching. They also handle scheduling and maintain records, balancing hands-on fitness guidance with administrative tasks to enhance client outcomes.
Trainers must combine deep knowledge of exercise science with strong interpersonal skills, enabling them to customize programs and inspire diverse clients. Unlike general instructors, personal trainers often provide nutritional advice, monitor individual progress closely, and adapt strategies to meet personal goals.
Progression involves gaining advanced certifications, specializing in niches like rehabilitation or sports performance, and developing client retention strategies. Building a strong reputation through consistent results and engaging community fitness events can open doors to managerial roles or independent coaching.
Crunch Fitness emphasizes a fun, inclusive culture where trainers act as brand ambassadors delivering energizing sessions. Trainers benefit from competitive pay, commission opportunities, and access to premium equipment, all within a no-judgment gym environment focused on member success.
Crunch offers ongoing education, access to fitness tools like DotFit, and career advancement prospects within its franchise model. Trainers also gain exposure to diverse client bases and participate in club-wide events, fostering skill development and expanding their professional networks.
Personal trainers in Kennesaw typically earn between $35,000 and $50,000 annually, factoring in base pay and commissions. Crunch Fitness offers competitive compensation complemented by perks such as complimentary gym membership and product discounts, enhancing overall earnings.
Both part-time and full-time roles are available, but many trainers start part-time to build clientele. Kennesaw’s fitness market supports flexible schedules, allowing trainers to balance sessions, administrative duties, and personal commitments effectively.
Yes, trainers at Crunch must provide services solely within the franchise. This exclusivity ensures brand consistency, access to proprietary tools, and alignment with club standards, fostering a cohesive client experience.