Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Red Lion has a growing fitness community, but the demand for personal trainers remains moderate. Trainers who bring certifications and a motivational approach, like those at Crunch Fitness, tend to stand out amid local competition, especially in gyms offering diverse group classes and personal coaching.
While a certified personal trainer (CPT) credential is generally required, local gyms in Red Lion, including Crunch Fitness, often value certifications accredited by recognized organizations like NASM or ACE due to their comprehensive fitness and safety training standards.
A personal trainer focuses on individualized coaching, tailored workout plans, and client progress tracking, whereas general fitness trainers might lead group classes or provide broader fitness advice without personalized programming or close client follow-up.
Strong communication, motivational ability, and time management are crucial. A personal trainer must inspire clients at all fitness levels, provide clear guidance on nutrition basics, and ensure safety while maintaining engagement throughout training sessions.
Daily tasks include conducting one-on-one training sessions, designing customized fitness programs, assisting members with equipment, and supporting club events. Trainers also manage scheduling and client progress via tools like Dotfit and Google Calendar.
Crunch Fitness emphasizes a no-judgment, high-energy environment blending fitness with entertainment. Trainers there engage in unique club activities such as boot camps and supplement demos, fostering a fun yet professional atmosphere unlike more traditional gyms.
Personal trainers in Red Lion typically earn between $30,000 and $45,000 annually, with Crunch Fitness offering competitive pay plus commissions on training packages and supplement sales, making total compensation attractive for motivated trainers.
Yes, Crunch Fitness requires their personal trainers to train clients exclusively within the franchise. This policy ensures consistent service quality and brand alignment, preventing outside training that might dilute the club's coaching standards.
Beyond competitive pay, Crunch coaches enjoy perks like complimentary gym access, discounts on nutritional products, and career growth opportunities. The gym’s inclusive culture and energizing work environment also support trainer motivation and member engagement.