Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Blaine's fitness industry is growing steadily, with increasing demand for personal trainers due to rising health awareness. However, competition remains moderate as many gyms seek certified trainers who can engage diverse clients, making Crunch Fitness's focus on motivational coaching an advantage in securing a role here.
In Minnesota, accredited certifications like NASM, ACE, or ACSM are highly valued by employers. Crunch Fitness especially favors certified personal trainers who demonstrate strong coaching skills and commitment to client safety, aligning well with the state’s emphasis on professional standards within fitness careers.
At Crunch Fitness, personal trainers act as 'Crunch Coaches,' blending fitness expertise with a vibrant, inclusive club culture. They’re expected not only to deliver tailored training but also to inspire members, support club events, and uphold the franchise’s T.R.A.I.N. values, creating a dynamic, community-focused role.
Unlike remote trainers, Crunch Fitness personal trainers engage clients face-to-face, providing hands-on guidance and real-time motivation. They also participate in on-site club activities, which builds stronger member relationships and community involvement, a contrast to the virtual-only interaction typical in remote roles.
Crunch Fitness offers clear advancement paths, including roles like head coach or management positions. Trainers who excel in client results and leadership can leverage these opportunities, benefiting from a supportive environment that fosters skill growth and expanded responsibilities in the fitness industry.
Personal trainers in Blaine typically earn between $40,000 and $55,000 annually, combining base pay with commissions from training packages and supplements. Crunch Fitness enhances compensation with competitive rates, reflecting local market standards and rewarding trainers who contribute to member retention and sales.
Yes, Crunch Fitness offers complimentary gym membership, discounts on nutritional products, and access to exclusive fitness events. These benefits help trainers stay fit, deepen industry knowledge, and engage with the community, fostering both personal and professional growth.
The gym’s ‘no judgment’ ethos creates a lively, welcoming atmosphere where trainers can motivate clients of all fitness levels. This culture encourages creativity in session design and fosters strong camaraderie among staff, making the work environment both supportive and energizing.
Applicants can anticipate interviews focusing on both fitness expertise and alignment with Crunch’s core values. Demonstrating strong communication, motivational skills, and client-centered approaches is crucial, as the company prioritizes trainers who can contribute positively to the member experience.
Being a 'Crunch Coach' means embracing a holistic approach that blends fitness training with community engagement. Trainers actively participate in events, provide nutritional insights, and maintain club standards, positioning themselves as key ambassadors who drive both member success and club growth.