Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
While a certified personal trainer credential is preferred at Crunch Fitness, passion and motivation to help clients are also valued. However, obtaining a CPT from an accredited organization is crucial for advancing your career and delivering safe, effective training sessions.
Personal Trainers at Crunch Fitness manage client sessions, design workout programs, assist gym members with equipment, and track progress using tools like DotFit. The role blends hands-on training with administrative tasks, ensuring a dynamic and engaging workday.
Yes, Crunch Fitness offers growth opportunities within its franchise, including roles like head coach or assistant head coach. Trainers who demonstrate leadership, client success, and adherence to core values often advance in this energetic fitness brand.
In Buford, GA, Personal Trainers typically earn between $15-$25 per hour, with Crunch Fitness adding commissions on training packages and supplements. This blend of base pay plus commission provides earning potential aligned with client engagement.
Yes, trainers at Crunch Fitness must exclusively train clients within the franchise. This policy ensures consistent service quality and aligns with company standards, fostering a focused and supportive environment for both trainers and members.
Buford’s growing fitness culture fuels steady demand for Personal Trainers, but competition remains moderate. Employers value certifications and client engagement skills highly, making certified trainers with strong communication abilities more sought after.
Crunch Fitness looks for trainers who embody their T.R.A.I.N. values: timely, ready, attentive, inspiring, and noble. These traits ensure trainers deliver motivational sessions while contributing positively to member retention and club atmosphere.
Crunch Fitness blends serious fitness with entertainment, offering trainers access to state-of-the-art equipment and group classes like Zumba and TRX. This creates a vibrant setting where trainers can engage members beyond traditional one-on-one sessions.
Crunch Fitness primarily focuses on in-club personal training, emphasizing hands-on coaching and equipment use. While online training gains traction elsewhere, this position requires trainers to work exclusively within the franchise facility.
Absolutely. Personal Trainers at Crunch Fitness enjoy complimentary gym memberships, discounts on supplements and services, a lively work environment, and opportunities for career growth, making it a rewarding place to develop a fitness career.