Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Falcon Heights offers a moderately competitive environment for personal trainers, with steady demand driven by a health-conscious community. Trainers with certifications and local experience often find ample opportunities, especially at well-known gyms like Crunch Fitness, where client retention skills are highly valued.
In Minneapolis and surrounding areas, employers prioritize certifications from accredited bodies such as NASM, ACE, or ACSM. These credentials ensure trainers meet industry standards and resonate well with clients seeking knowledgeable guidance in fitness and wellness.
Beyond basic training abilities, mastering motivational coaching and personalized program design is essential. Strong communication skills enable trainers to tailor fitness plans effectively, fostering client trust and encouraging progress across all fitness levels.
A personal trainer’s day blends hands-on client sessions, progress tracking, and administrative tasks like scheduling. Flexibility is key, as sessions may range from one-on-one coaching to group fitness events, requiring adaptability and constant client engagement.
Crunch Fitness emphasizes a no-judgment, fun atmosphere combining fitness with entertainment. Trainers here not only deliver workouts but also engage members through events and educational sessions, creating a high-energy environment distinct from more traditional gyms.
Crunch offers a clear advancement path, often leading to roles like head coach or management positions. The brand’s expanding footprint and focus on client retention provide trainers with chances to enhance leadership skills and deepen industry expertise.
Personal trainers around Falcon Heights generally earn between $40,000 and $55,000 annually, factoring in commissions and bonuses. Crunch Fitness supplements base pay with commissions on training packages, offering competitive compensation aligned with local market rates.
Crunch Fitness trainers must exclusively serve clients within the franchise, ensuring consistent service quality and brand integrity. Outside training engagements are not permitted, focusing trainers on delivering exceptional in-gym experiences.
Crunch prioritizes well-rounded programs incorporating cardio, resistance training, and foundational nutrition advice. Trainers are encouraged to customize sessions to individual goals, leveraging state-of-the-art equipment and group activities to enhance client outcomes.
Trainers embody Crunch’s T.R.A.I.N. values—timely, ready, attentive, inspiring, noble—by being punctual, prepared, and motivational. This approach fosters a positive atmosphere that encourages client dedication and supports the gym’s energetic culture.