Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
Manassas, VA, shows steady demand for fitness leadership roles like Personal Training Manager due to growing health awareness. While competition exists, candidates with strong certifications and team leadership skills often stand out, especially in expanding gym franchises such as Crunch Fitness.
Beyond nationally recognized certifications (NASM, ACE), Manassas employers appreciate CPR certification and experience managing dynamic teams. Familiarity with regional fitness trends and member engagement strategies tailored to Virginia’s health-conscious population can also provide an edge.
Outstanding communication, motivational leadership, and strategic sales abilities are crucial. Additionally, managing scheduling, driving revenue growth, and fostering client retention are vital competencies that help a Personal Training Manager thrive in competitive fitness environments.
Progression often includes advancing to senior managerial roles overseeing multiple locations or transitioning into broader operational leadership within fitness companies. Developing expertise in team development and revenue strategies can open doors to executive positions in the health and wellness sector.
Balancing client satisfaction with team productivity, handling recruitment and retention of qualified trainers, and maintaining consistent revenue streams are daily hurdles. Effective time management and adaptability are essential to keep the department aligned with company goals.
Crunch Fitness’s 'no judgments' philosophy fosters an inclusive, energetic atmosphere that encourages creativity in client engagement. Personal Training Managers at Crunch must embody positivity and motivate staff to deliver exceptional member experiences within this vibrant environment.
Crunch Fitness provides robust career growth, continuing education support, and performance-based bonuses, making it an attractive workplace. The company’s rapid expansion across multiple states also offers managers chances to lead new teams and shape fitness culture at emerging locations.
Salary ranges typically fall between $90,000 and $150,000 annually, combining base pay with bonuses and commissions. This competitive package reflects the managerial responsibilities and incentivizes driving personal training department success in Manassas’s fitness market.