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General Manager

Company : Crunch Fitness

Location : Monterey Park, CA, 91754

Job Type : Full Time / Part Time

Date Posted : 13 February 2026

Crunch Fitness

Company Overview:

Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.

Why Join Crunch?

Benefits & Perks:

  • Access to state-of-the-art training areas and premier fitness equipment
  • Competitive compensation and bonus structure
  • Complimentary CPR/AED re-certifications
  • Health, dental, vision, disability, and life insurance
  • Vacation, holidays, and time-off benefits
  • Free Crunch gym membership
  • Employee discounts on services and merchandise

Key Responsibilities:

Administration & Organization:

  • Understand and enforce standard operating procedures and policies
  • Communicate company policies to staff
  • Promote teamwork and productivity
  • Recruit and hire high-quality talent
  • Demonstrate leadership in decision-making

Sales & Revenue Management:

  • Motivate and manage the sales team
  • Achieve membership and revenue goals
  • Drive lead generation through team initiatives
  • Ensure proper use of tracking forms and lead management systems
  • Oversee marketing promotions and campaign execution
  • Support community outreach and business partnerships
  • Conduct regular sales meetings and performance reviews

Personal Training Revenue Management:

  • Meet PT revenue and session goals
  • Integrate PT packages into sales processes
  • Promote orientation sessions and program upsells

Operations Management:

  • Oversee departments: Fitness, Sales, Marketing, Accounting, IT
  • Resolve member concerns professionally and promptly
  • Maintain club standards for cleanliness, safety, and maintenance
  • Approve and process payroll
  • Foster a professional, welcoming member experience

Financial Management:

  • Manage budgets and income statements
  • Control expenses and purchasing
  • Execute corrective actions when goals aren’t met

Leadership & Motivation:

  • Set the tone as a role model for staff
  • Host weekly team and individual meetings
  • Maintain a positive, motivating, and feedback-driven culture

Accountabilities:

  • Achieve sales and financial targets
  • Control payroll and administrative costs
  • Maintain operational standards and safety protocols
  • Track and report club performance metrics
  • Stay informed on industry competitors

Measurement Standards:

  • Financial goals met or exceeded
  • High cleanliness and service standards
  • Effective leadership and team development
  • Member retention and satisfaction
  • Timely task completion
  • Adherence to Crunch policies

Qualifications:

Education:

  • 4-year college degree preferred

Experience:

  • 4+ years of gym/club management preferred

Skills:

  • Exceptional verbal and written communication
  • Strong leadership and team-building skills
  • Organized, proactive, and goal-oriented
  • Excellent customer service and administrative abilities
  • Tech-savvy with proficiency in Microsoft Word and Excel

Equal Opportunity Employer:

Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.

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Frequently Asked Questions

Monterey Park's job market for General Managers is moderately competitive, driven by a growing fitness and retail sector. Candidates with strong leadership and operational experience tend to stand out, especially in companies like Crunch Fitness that value both management skills and community engagement.

While formal certifications aren't always mandatory, Monterey Park employers often favor candidates with CPR/AED certifications and specialized management training relevant to health clubs. Crunch Fitness, for instance, offers complimentary CPR/AED re-certifications, highlighting their importance in the local fitness management scene.

An effective General Manager in fitness should emphasize motivational leadership, strategic decision-making, and team development. Cultivating a positive culture, setting clear goals, and fostering collaboration are critical for driving sales and operational success in gyms like Crunch Fitness.

General Managers typically hold broader responsibilities including financial oversight, strategic planning, and full operational control, while Assistant General Managers focus more on supporting daily operations and team supervision. Proficiency in budget management and marketing often sets General Managers apart.

Daily duties involve coordinating departments such as sales, marketing, fitness, and accounting, leading team meetings, addressing member concerns, and monitoring financial performance. Effective multitasking and communication skills are essential to maintain smooth gym operations and member satisfaction.

Crunch Fitness expects General Managers to embody their 'no judgments' philosophy by promoting inclusivity and team motivation. They play a pivotal role in upholding company standards, driving sales goals, and delivering an enjoyable member experience aligned with Crunch’s unique brand.

Crunch Fitness offers competitive bonuses, comprehensive benefits, and a dynamic environment that blends fitness with entertainment. Their emphasis on leadership in a judgment-free culture and access to state-of-the-art facilities provides General Managers unique growth opportunities compared to traditional gyms.

General Managers in Monterey Park typically earn between $75,000 and $95,000 annually, depending on experience and performance bonuses. Crunch Fitness offers competitive compensation packages complemented by health benefits and gym membership perks, making the total rewards attractive in this region.

Controlling payroll and expenses is vital for profitability and meeting financial targets. Crunch Fitness General Managers must balance operational efficiency with quality service, ensuring budgets align with revenue goals while maintaining club standards and employee satisfaction.

While 4+ years of gym or club management experience is preferred, candidates demonstrating strong leadership, organizational, and sales skills may also be considered. Crunch Fitness values proactive managers capable of driving revenue and fostering a positive team environment.

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