NexlintoPersonal Training Manager
Company : Crunch Fitness
Location : Purcellville, VA, 20134
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Purcellville's fitness market, a Personal Training Manager must tailor client retention by designing engaging, results-driven programs while fostering personal connections. Crunch Fitness emphasizes creating motivating environments that boost member loyalty, combining sales techniques with personalized fitness plans to keep clients committed long-term.
Crunch Fitness prefers candidates with nationally recognized certifications like NASM, ACE, or ACSM. Additionally, current CPR certification is essential. These credentials ensure managers possess the technical knowledge and safety skills necessary to lead training teams effectively and uphold high-quality fitness services.
Successful Personal Training Managers excel through motivational leadership, integrity, and a competitive spirit that inspires their team. They balance professionalism with an outgoing personality, enabling them to drive team performance and foster a culture focused on achieving measurable fitness results.
Crunch Fitness promotes a 'no judgments' philosophy merging fitness with fun, which impacts management style. Managers here prioritize an inclusive, energetic atmosphere, encouraging creativity in training approaches and emphasizing member enjoyment alongside performance metrics, unlike more traditional fitness centers.
Purcellville's growing community has seen increased demand for qualified Personal Training Managers, but competition remains moderate due to the area's expanding fitness industry and Crunch Fitness's rapid growth. Candidates with strong certifications and leadership experience tend to stand out in this regional job market.
Base salaries range from $90,000 to $150,000, supplemented by bonuses and commissions tied to revenue goals and client retention. This compensation reflects the role’s responsibility for team leadership and business growth within the competitive Purcellville fitness market.
Smaller markets like Purcellville demand creative outreach to sustain high engagement levels. Managers must leverage community connections and personalized communication to attract and retain members, balancing local preferences with Crunch Fitness’s dynamic brand to maximize participation.
Crunch Fitness offers a unique blend of fitness and entertainment, fostering an energetic, judgment-free culture. For managers, this means leading in an environment that values innovation and member experience, supported by career growth opportunities within a fast-expanding franchise network.
Crunch Fitness supports continuous learning through education benefits and encourages internal promotion, allowing managers to enhance their skills and climb leadership ladders. This commitment ensures that Personal Training Managers stay current with fitness trends while advancing professionally.
A typical day involves overseeing trainer recruitment and development, managing schedules, monitoring revenue targets, and engaging with members to ensure exceptional service. The role blends administrative duties with hands-on leadership to maintain a high-performing, motivated personal training team.