Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
Bay Minette's fitness industry is growing steadily, with Crunch Fitness expanding rapidly nearby. This creates a rising need for skilled Personal Training Managers, making it a moderately competitive market for professionals focusing on leadership in personal training.
While national certifications like NASM or ACE are standard, employers around Bay Minette often value CPR certification and hands-on leadership experience in fitness. Regional knowledge of client engagement trends can also give candidates an edge.
Managing trainers involves balancing schedules, motivating diverse personalities, and aligning sales goals with member satisfaction. At Crunch Fitness, fostering an upbeat, ‘no judgments’ environment while driving revenue requires strong communication skills and adaptability.
Top managers excel through combining motivational leadership, sales acumen, and operational oversight. Expertise in recruiting and developing trainers, along with a competitive yet supportive mindset, is crucial in Crunch's fast-paced expansion.
The expanding footprint of Crunch Fitness opens doors to regional leadership roles, specialized training program development, and cross-location management. Personal Training Managers can leverage proven results to climb toward general management positions.
Crunch Fitness encourages Personal Training Managers to cultivate an inclusive atmosphere where staff and clients feel empowered. This philosophy shapes leadership styles that focus on motivation, positive reinforcement, and personalized fitness journeys.
Performance metrics include client retention rates, team sales achievements, and the quality of training services. Crunch Fitness emphasizes both financial targets and member satisfaction scores to gauge a manager’s effectiveness.
Earnings generally fall between $90,000 and $150,000 annually, combining base pay and bonuses. This range reflects the role's leadership demands and Crunch Fitness’s commitment to competitive compensation in the personal training sector.
Crunch Fitness offers a unique blend of entertainment-driven workouts and a growth-focused culture, often resulting in more dynamic team environments and comprehensive benefits. This may contrast with more traditional gyms that emphasize rigid training structures.
Crunch Fitness prioritizes innovation and member engagement under its ‘no judgments’ approach, allowing managers greater creative input in programming and marketing. This role also benefits from robust support in continuing education and career advancement.