Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Alpharetta’s competitive fitness market, a Personal Training Manager at Crunch Fitness leverages tailored programs and motivating team leadership to boost client engagement and retention, directly impacting revenue growth through personalized service and effective sales strategies.
Exceptional Personal Training Managers demonstrate a blend of motivation, integrity, and strategic thinking. They inspire trainers and members alike, handle scheduling efficiently, and foster a results-driven culture that aligns with fitness goals and business targets.
Locally, certifications like NASM, ACE, and ACSM are preferred due to their comprehensive curriculum and industry recognition. Maintaining current CPR certification is also essential to meet safety standards and credibility among Alpharetta gyms.
Crunch Fitness’s 'no judgments' culture demands that managers balance high performance with inclusivity, ensuring trainers remain motivated while delivering fun, engaging workouts. Navigating rapid expansion in Georgia adds pressure to maintain consistency and member satisfaction.
Crunch Fitness supports growth through continuing education and leadership development, enabling Personal Training Managers to progress into senior managerial roles or regional training positions as the company expands across southern states.
Earnings typically range from $90,000 to $150,000, factoring in base pay plus bonuses. Variables like team size, revenue targets, certifications, and local market demand shape compensation in Alpharetta’s thriving fitness industry.
Crunch Fitness combines a unique entertainment-driven workout philosophy with strong career support and benefits, offering Personal Training Managers a dynamic workplace that values creativity and rapid professional growth in a supportive environment.
Managers play a key part in scaling operations by building high-performing teams and standardizing service quality across locations, which is critical as Crunch Fitness rapidly grows its footprint in Georgia and neighboring states.
Alpharetta’s suburban layout means many rely on cars for commuting. Candidates should anticipate typical traffic patterns during peak hours and evaluate location accessibility to ensure timely shifts and client appointments.
With Alpharetta’s population growth and increasing wellness focus, demand for managerial roles in personal training is rising. Crunch Fitness’s expansion reflects a broader trend of opportunity for fitness professionals in the region.