NexlintoAssistant General Manager
Company : Crunch Fitness
Location : New Britain, CT, 06051
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
Job Title: Assistant General Manager
About Us:
Crunch Fitness is a gym that believes in making serious exercise fun by combining fitness and entertainment under our “No Judgments” philosophy. With 45+ locations and more on the way, Crunch is one of the fastest-growing fitness brands in the country. Our clubs feature state-of-the-art cardio and strength training equipment, group classes like Zumba and Yoga Body Sculpt, and a welcoming, high-energy environment.
Position Summary:
We are seeking an Assistant General Manager (AGM) to help lead one of our Crunch locations. The AGM is responsible for supporting overall club operations, driving membership sales, developing staff, and ensuring members have an exceptional experience. This is an opportunity to grow your career with a company that values passion, performance, and fun.
Key Responsibilities:
- Support the General Manager in overseeing daily operations and sales performance.
- Recruit, hire, train, and develop a high-performing sales team.
- Drive revenue growth through memberships, personal training sales, and local outreach initiatives.
- Deliver exceptional customer service and ensure member satisfaction.
- Manage scheduling, reporting, and compliance requirements.
- Actively participate in community and local marketing efforts to generate leads.
- Maintain a positive, energetic, and team-oriented culture.
Qualifications:
- Proven track record in sales and customer service.
- Experience leading and developing a team.
- Strong communication, organizational, and time-management skills.
- Competitive, outgoing, and motivated personality.
- Ability to work evenings and weekends (Friday–Tuesday schedule).
- Passion for fitness and professional growth.
Compensation & Benefits:
- $20/hour base pay
- Monthly bonus potential of $1,000+
- Commission on personal training package sales
- Health benefits
- 401(k) (after 1 year)
- Free Crunch Fitness membership
- Exciting, team-oriented work environment
- Career growth opportunities in a rapidly expanding company
Why Join Us:
At Crunch, working here is more than just a job — it’s a chance to inspire others, achieve your own career goals, and grow in a supportive, fun environment. If you’re ready to bring energy, passion, and leadership to the fitness industry, we’d love to have you on our team.
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Frequently Asked Questions
Success as an Assistant General Manager at a gym like Crunch Fitness demands strong interpersonal skills, motivational ability, and a hands-on approach. Demonstrating effective team development, conflict resolution, and enthusiasm for fitness culture helps foster a positive club atmosphere and drive membership growth.
Assistant General Managers typically focus on supporting daily operations and team management, while General Managers oversee strategic planning and overall club performance. The AGM acts as a bridge between staff and upper management, ensuring smooth execution of sales goals and member satisfaction.
Many AGMs progress to become General Managers or regional managers by leveraging their operational experience and leadership skills. Others may transition into specialized roles such as fitness program directors or corporate sales managers, especially within expanding brands like Crunch Fitness.
New Britain’s fitness market is growing, but managerial roles like Assistant General Manager remain competitive due to the city’s moderate size and proximity to larger metro areas. Candidates with proven sales and leadership experience, especially in health clubs, tend to stand out.
While no strict certifications are mandated, credentials such as Certified Club Manager (CCM) or fitness industry-specific leadership courses can enhance employability in Connecticut’s fitness sector, reflecting a commitment to professional development and operational expertise.
Crunch Fitness offers a base pay of $20/hour for AGMs in New Britain, complemented by monthly bonuses exceeding $1,000 and commissions on personal training sales. This total compensation aligns well with regional fitness management pay scales, factoring in benefits and membership perks.
Crunch Fitness emphasizes a 'no judgments' culture integrating fun with fitness, so AGMs here not only manage operations but also cultivate a vibrant, inclusive atmosphere. This differentiates the role by blending leadership with community engagement and entertainment-driven member experiences.
Crunch Fitness offers a growth-oriented environment where AGMs gain hands-on experience in sales, team leadership, and club operations. The company’s rapid expansion provides pathways to higher roles, supplemented by training programs and performance incentives.
AGMs often juggle membership sales targets, staff scheduling, and ensuring excellent member service, all within a high-energy gym setting. Handling unexpected operational issues while maintaining team morale and meeting local outreach goals is part of the daily balancing act.
Scheduling from Friday to Tuesday evenings means AGMs must manage personal time carefully. However, this structure supports consistent weekend coverage during peak gym hours, which is critical for member engagement and revenue, demanding adaptability and strong time-management skills.