Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Peoria’s fitness industry is growing steadily, with increasing demand for personal trainers due to rising health awareness. While competition exists, local gyms like Crunch Fitness seek motivated trainers, especially those certified. Networking within the community and showcasing client success stories can significantly boost hiring chances.
Employers in Peoria typically favor certifications from accredited bodies such as NASM or ACE. Given the region’s focus on comprehensive fitness, credentials paired with CPR/AED training enhance your profile, making you stand out in a market that values well-qualified personal trainers.
A personal trainer crafts tailored workout plans, guides clients through exercises ensuring safety and proper form, monitors progress, and provides motivational coaching. They also educate on basic nutrition and fitness tools, all aimed at helping clients meet their individual health goals effectively.
Starting as a personal trainer opens doors to roles like head coach, fitness manager, or specialized instructor. Gaining certifications and experience can lead to positions in wellness consulting, group training, or owning a fitness studio, especially within dynamic brands like Crunch Fitness.
In Peoria, personal trainers earn an average hourly rate between $20 and $35, influenced by experience and certifications. While slightly lower than major metro areas, competitive pay combined with commission and gym perks at venues like Crunch Fitness offers a lucrative package.
Crunch Fitness combines a vibrant, no-judgment culture with opportunities for trainers to engage in events and supplement demos. Trainers enjoy perks like complimentary memberships and commission structures, fostering a motivating environment for personal and professional development.
Absolutely. Trainers participate in club-wide activities such as fitness boot camps and educational demos, creating strong member relationships and enhancing club retention. This role extends beyond training to fostering a supportive, energetic fitness community.
Success at Crunch requires not only technical fitness knowledge but also strong communication, motivational skills, and time management. Trainers must inspire clients across all fitness levels while adhering to company values like being attentive and timely.
Crunch Fitness primarily focuses on in-club personal training and does not currently offer remote or online personal training positions in Peoria. Trainers deliver face-to-face sessions to maintain engagement and ensure proper technique and safety.
Applicants should highlight certifications, demonstrate passion for client success, and be prepared to discuss how they embody Crunch’s core values. Familiarity with scheduling tools and readiness to engage in club events improves candidacy in this dynamic fitness environment.