About Us:
Crunch Fitness is a gym that believes in making serious exercise fun by combining fitness and entertainment under our "No Judgments" philosophy. With 45+ locations and more on the way, Crunch is one of the fastest-growing fitness brands in the country. Our clubs feature state-of-the-art cardio and strength training equipment, group classes like Zumba and Yoga Body Sculpt, and a welcoming, high-energy environment.
Position Summary:
We are seeking an Assistant General Manager (AGM) to help lead one of our Crunch locations. The AGM is responsible for supporting overall club operations, driving membership sales, developing staff, and ensuring members have an exceptional experience. This is an opportunity to grow your career with a company that values passion, performance, and fun.
Key Responsibilities:
- Support the General Manager in overseeing daily operations and sales performance.
- Recruit, hire, train, and develop a high-performing sales team.
- Drive revenue growth through memberships, personal training sales, and local outreach initiatives.
- Deliver exceptional customer service and ensure member satisfaction.
- Manage scheduling, reporting, and compliance requirements.
- Actively participate in community and local marketing efforts to generate leads.
- Maintain a positive, energetic, and team-oriented culture.
Qualifications:
- Proven track record in sales and customer service.
- Experience leading and developing a team.
- Strong communication, organizational, and time-management skills.
- Competitive, outgoing, and motivated personality.
- Ability to work evenings and weekends (Friday-Tuesday schedule).
- Passion for fitness and professional growth.
Compensation & Benefits:
- Monthly bonus potential of $1,000+
- Commission on personal training package sales
- Health benefits
- 401(k) (after 1 year)
- Free Crunch Fitness membership
- Exciting, team-oriented work environment
- Career growth opportunities in a rapidly expanding company
Why Join Us:
At Crunch, working here is more than just a job - it's a chance to inspire others, achieve your own career goals, and grow in a supportive, fun environment. If you’re ready to bring energy, passion, and leadership to the fitness industry, we’d love to have you on our team.
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Frequently Asked Questions
Crunch Fitness’ Assistant General Manager position blends leadership with a passion for fitness and entertainment, focusing on driving sales and cultivating a lively club atmosphere. Unlike typical roles, it emphasizes fun, community outreach, and staff development in a fast-paced, gym-focused environment.
Strong communication paired with motivational skills and a competitive spirit stand out locally. Given Battle Creek’s community vibe, a top candidate excels in team-building, customer engagement, and managing operational details while energizing both staff and members.
By actively supporting staff training and maintaining high service standards, the Assistant GM shapes a welcoming environment. Their role in scheduling, compliance, and promotional efforts directly impacts member satisfaction, encouraging loyalty and repeat membership.
While no strict certification is mandatory, credentials in fitness management, sales, or customer service enhance candidacy in Michigan. Knowledge of local health and safety regulations and experience in team leadership improves effectiveness in the region’s competitive gym market.
This position offers a competitive base salary supplemented by monthly bonuses exceeding $1,000 and commissions on personal training sales. Benefits include health coverage, 401(k) after one year, and a complimentary Crunch membership, reflecting strong total compensation.
Crunch Fitness nurtures growth by offering leadership development, performance incentives, and opportunities to expand responsibilities. The company’s rapid expansion means AGMs can progress to general manager or regional roles, especially if demonstrating passion and sales success.
Balancing weekend and evening shifts while driving membership in a smaller market can be demanding. Additionally, fostering a vibrant, judgment-free culture requires consistent staff motivation and creative local marketing to maintain member engagement in Battle Creek.
Battle Creek offers a close-knit community feel and potentially less competition than big cities, allowing AGMs to build stronger local relationships. However, market size may limit membership growth pace, demanding innovative outreach and personalized service to stand out.
Daily tasks include overseeing club operations, managing staff schedules, driving sales initiatives, and ensuring compliance. The role demands multitasking between administrative duties and hands-on leadership to create an energetic, member-focused gym environment.
AGMs embody this philosophy by fostering inclusivity and fun while driving performance. They lead by example, encouraging a supportive atmosphere where members and staff feel valued, which enhances both retention and workplace morale.