NexlintoGeneral Manager
Company : Crunch Fitness
Location : Dover, MA, 02030
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Dover's management roles in fitness centers like Crunch Fitness face moderate competition, with demand rising due to growing health awareness. Candidates with multi-department leadership experience and strong sales acumen tend to stand out locally, especially given the area's blend of suburban and professional demographics.
Top general managers in Dover gyms prioritize team motivation, operational discipline, and community engagement. They excel at balancing sales targets with member satisfaction and fostering an inclusive culture aligned with Crunch Fitness’s no-judgment philosophy, which resonates well within the local fitness community.
While a 4-year degree is preferred, certifications like CPR/AED and management training programs are highly valued. Proficiency in sales management, budget oversight, and tech tools such as Microsoft Excel also enhance a candidate’s profile in Massachusetts fitness operations.
Daily duties blend operational oversight, staff leadership, and revenue management. A general manager ensures smooth club operations, motivates sales teams to hit membership goals, manages budgets, and handles member concerns, all while maintaining compliance with company policies and health standards.
Experienced general managers often progress to regional leadership roles or franchise ownership opportunities within Crunch Fitness. The role builds transferable skills in multi-department coordination, strategic sales management, and community partnership development, opening doors in broader fitness or retail management.
Crunch Fitness equips general managers with state-of-the-art tools and ongoing training, alongside a structured bonus system tied to sales and revenue achievements. This support fosters a results-driven environment where operational excellence and sales growth go hand-in-hand.
Crunch’s ‘no judgments’ culture demands managers to cultivate a welcoming atmosphere for diverse members, requiring nuanced interpersonal skills. Balancing entertainment-focused fitness with serious exercise goals also calls for creative marketing and community outreach strategies distinct to Crunch’s brand.
General managers in the Dover area typically earn between $65,000 and $85,000 annually, depending on experience and club size, with additional bonuses tied to membership sales and operational performance, reflecting the competitive fitness management market in Massachusetts.
Managers are encouraged to build partnerships with local businesses and participate in community events to boost member engagement and brand presence. This community-driven approach aligns with Crunch Fitness’s focus on inclusivity and supports organic membership growth in Dover.
Proficiency in Microsoft Word and Excel is essential for budgeting and reporting, while familiarity with lead management systems and sales tracking software enhances efficiency. Crunch Fitness emphasizes tech-savviness to streamline operations and sales monitoring.