NexlintoPersonal Training Manager
Company : Crunch Fitness
Location : Clarence, NY, 14031
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Clarence, the Personal Training Manager position requires balancing team development with client engagement, emphasizing motivational leadership to uplift trainers’ performance. Unlike entry-level roles, it demands strategic planning, revenue-driving initiatives, and hands-on management to sustain a high-energy fitness environment.
Locally, certifications like NASM and ACE are highly regarded for Personal Training Managers, given their industry recognition and focus on both safety and client results. CPR certification is essential too, ensuring managers meet regional health and safety standards while leading effectively.
Daily hurdles include coordinating trainer schedules, sustaining client motivation, and driving sales targets. Balancing administrative tasks with hands-on coaching and maintaining a positive, no-judgment gym vibe are crucial for success at Crunch Fitness in Clarence.
Buffalo’s growing fitness industry means moderate competition for Personal Training Manager roles. Candidates with proven leadership and strong personal training credentials tend to stand out, especially with local gyms like Crunch expanding rapidly.
Crunch Fitness emphasizes a unique blend of fun and results under its 'no judgments' philosophy. Managers here drive innovative training programs while fostering an inclusive culture, which differentiates the role from more traditional fitness centers in the area.
Crunch Fitness offers career advancement opportunities, continuing education support, and performance-based bonuses. Their rapid expansion across multiple states provides managers in Clarence access to leadership roles and diverse professional development paths.
Base pay typically ranges from $90,000 to $150,000 annually, with bonuses and commissions significantly boosting total compensation. This range reflects Clarence’s market and Crunch Fitness’s incentive-driven culture encouraging revenue and client retention.
Physical capability is vital since managers often engage in active duties like spotting or demonstrating exercises. Lifting up to 50 pounds and maintaining high energy levels align with setting a strong example for trainers and clients alike.
Recruitment challenges include sourcing certified trainers who align with Crunch’s dynamic culture and managing retention amid regional competition. Personalization and motivation are key to attracting talent committed to delivering exceptional client experiences.
Clarence’s suburban layout often entails managers balancing peak gym hours with manageable commutes, impacting shift flexibility. Local traffic patterns and community demographics influence scheduling to maximize trainer availability and member engagement.