Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
While a certified personal trainer credential is preferred or required in many gyms, including Crunch Fitness, local employers in Norcross often emphasize hands-on experience and the ability to motivate clients. However, obtaining certification improves credibility and client trust in this competitive market.
Trainers commonly use platforms like DotFit alongside manual notes to monitor workouts, nutrition, and goals. Regular feedback sessions and adapting programs based on data ensure clients stay motivated and on track toward their fitness milestones in Norcross gyms.
Personal trainers in Norcross often compete with multiple gyms and online trainers, making personalized attention, consistent motivation, and incorporating community events essential for client retention. Offering nutrition guidance and varied workouts also helps maintain engagement.
Crunch Fitness in Norcross attracts many applicants due to its strong brand and perks. However, candidates demonstrating certification, strong communication, and a passion for fitness stand out. The brand’s focus on high-energy environments demands trainers who can inspire diverse clienteles.
Crunch Fitness offers complimentary memberships, competitive commissions on personal training packages, and discounts on supplements. Trainers also benefit from a vibrant work culture emphasizing fun and inclusivity, setting it apart from more traditional gym environments in Atlanta.
Yes, trainers at Crunch Fitness manage scheduling with tools like Google Calendar and maintain session notes and goal tracking. These administrative duties support efficient client management and ensure alignment with club systems, enhancing overall service quality.
Personal trainers in Norcross usually earn between $35,000 and $50,000 annually, combining base pay with commissions on training packages and supplements. Crunch Fitness offers competitive compensation reflecting the local market and incentives encouraging client acquisition.
Crunch Fitness trainers design comprehensive programs adjusting cardio, resistance, and nutrition advice to each client's abilities. They emphasize correct technique and safety while providing motivating feedback, ensuring workouts are effective for beginners through advanced athletes.
Starting as a personal trainer at Crunch opens doors to roles like head coach or management positions within the club. The company's growth focus and training culture support advancement, especially for trainers who excel at client engagement and leadership.
Trainers actively participate in boot camps, supplement demos, and fitness challenges, enhancing member interaction beyond one-on-one sessions. These events foster a motivating atmosphere and help trainers build rapport, strengthening member retention locally.