Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Atlanta, employers highly regard certifications like NASM, ACE, and ACSM for Personal Training Managers. These credentials demonstrate expertise and commitment, enhancing leadership credibility within fitness teams and aligning with regional industry standards.
Crunch Fitness in Atlanta attracts many applicants due to its rapid expansion and unique fitness culture. Candidates with proven leadership in personal training and strong sales skills have an edge, as the local market values motivational managers who drive client engagement.
Unlike general fitness supervisors, a Personal Training Manager focuses on developing trainers, managing training programs, and boosting personal training revenue. This role blends hands-on coaching with strategic team leadership, aiming for both client results and departmental growth.
Daily hurdles often include balancing team scheduling, maintaining high service standards, and motivating staff to meet sales targets. Managing client relationships and adapting training programs to diverse member needs are also key aspects requiring strong organizational skills.
Crunch Fitness emphasizes a 'no judgments' philosophy combined with entertainment-driven workouts. Managers experience a dynamic environment encouraging creativity in client engagement and staff motivation, setting it apart from more traditional fitness centers.
Crunch Fitness offers continuing education support, leadership training, and internal promotion opportunities. This framework enables Personal Training Managers to expand their skills, increase earning potential, and progress within a rapidly growing fitness franchise.
Personal Training Managers in Atlanta typically earn between $90,000 and $150,000 annually, including base salary and bonuses. This range reflects market demand, experience level, and the ability to drive revenue and client retention in competitive fitness environments.
Yes, candidates should be capable of lifting up to 50 lbs and performing physical tasks like spotting and standing for extended periods. Physical stamina is essential for demonstrating exercises and maintaining active participation with both trainers and clients.
Atlanta's growing fitness market, diverse population, and emphasis on health create abundant opportunities for personal training professionals. Competitive compensation and expanding gym franchises contribute to robust career prospects within this metropolitan area.