Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Stanley, NC shows a growing interest in fitness careers, with moderate competition for personal trainer roles. Local gyms like Crunch Fitness seek certified trainers, making it a promising market for those with credentials and a passion for motivating clients in this community.
Employers around Stanley, NC prioritize accredited certifications such as NASM or ACE. Having a Certified Personal Trainer credential boosts your chances when applying at clubs like Crunch Fitness, where professional standards and client safety are paramount.
Beyond fitness knowledge, top personal trainers excel in motivation, communication, and adaptability to client needs. Mastery in designing tailored programs and providing nutritional advice sets them apart, especially in dynamic gyms focused on member retention.
A personal trainer's role extends to tracking client progress, managing schedules through tools like Google Calendar, and supporting gym events. They also engage in equipment guidance and help maintain an organized, welcoming environment, enhancing overall member experience.
Crunch Fitness emphasizes a vibrant, inclusive atmosphere where trainers act as brand ambassadors, blending fitness with entertainment. Trainers follow unique core values like being timely and inspiring, with opportunities for commission and career growth within this energetic franchise.
Personal trainers at Crunch enjoy complimentary gym memberships, competitive pay plus commissions on training packages, discounts on supplements, and access to a fun, supportive workplace culture—all tailored to encourage professional and personal wellness.
Personal trainers in Stanley typically earn between $35,000 and $50,000 annually, with Crunch Fitness offering competitive wages augmented by commissions on personal training and supplement sales, making the overall compensation attractive for fitness professionals.
While Crunch Fitness focuses on in-gym sessions, the rise of online personal training is notable in Stanley. Trainers who adapt to virtual coaching can expand their client base, though Crunch currently prioritizes in-person, hands-on fitness experiences.
Understanding basic nutrition is crucial since trainers guide clients on diet alongside exercise. This holistic approach helps optimize results, supports health goals, and enhances client trust, especially in clubs like Crunch that promote comprehensive wellness.
Applicants must be ready to embody Crunch’s core values like being attentive and noble, possess or obtain CPT certification, and commit exclusively to training within the franchise. A passion for client success and teamwork is equally vital.