NexlintoGeneral Manager
Company : Crunch Fitness
Location : Newton, MA, 02458
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Newton’s diverse and educated workforce demands a General Manager who adapts leadership to foster collaboration and innovation. Emphasizing motivational strategies aligned with Crunch Fitness’s vibrant, inclusive culture can significantly boost team performance and member satisfaction in this competitive market.
Newton, part of the bustling Boston metro, sees steady demand for General Managers, especially in health and fitness sectors. Employers seek candidates skilled in operations and sales, with a strong ability to manage multi-department teams to meet aggressive membership growth and retention goals.
Beyond a four-year degree, successful General Managers excel with leadership acumen, operational expertise, and sales strategy. Mastery in team building, member engagement, and financial controls, combined with tech-savviness, sets top candidates apart in competitive gym management roles.
General Managers often progress toward regional or franchise ownership roles, leveraging their wide operational oversight and sales leadership. Their exposure to cross-functional areas and community outreach builds a foundation for executive positions in larger fitness or retail corporations.
Daily responsibilities stretch from leading sales initiatives and managing budgets to resolving member issues and enforcing safety standards. This role demands balancing administrative tasks with active team engagement to maintain high service levels and operational excellence.
Crunch emphasizes a 'no judgments' culture, blending fitness with entertainment, which shapes its General Manager’s approach to leadership. This role uniquely requires fostering an inclusive environment while driving innovative sales and community partnerships, differing from traditional gym management.
Crunch expects its General Managers to be culture champions by promoting positivity, teamwork, and diversity. In Newton, this means aligning staff behavior with the brand’s welcoming philosophy, enhancing member experience, and supporting inclusive staff development programs.
General Manager salaries in Newton generally range between $70,000 and $95,000 annually, influenced by experience and bonus eligibility. Crunch Fitness roles often include performance bonuses and benefits, making total compensation competitive within the regional gym management market.
Certifications like CPR/AED re-certifications are highly valued, often provided complimentary by Crunch. Additionally, leadership or fitness industry certifications can enhance management credibility and operational effectiveness within the Newton market.
Newton’s suburban setting with regional transit access means commuting is manageable but can influence candidate pools. General Managers often balance proximity with career opportunities, making local residents or those willing to commute slightly more competitive in hiring.