Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
A Personal Training Manager at Crunch Fitness shapes client loyalty by designing engaging training programs and motivating trainers to deliver personalized attention. Their leadership in sales strategies and team development directly boosts revenue and fosters lasting member relationships, essential for sustained business growth in Apple Valley's competitive market.
Success requires a blend of motivational skills, integrity, and excellent communication to inspire trainers and members alike. Being organized and results-focused enables the manager to balance client needs with business goals, creating a positive, 'no judgment' culture aligned with Crunch Fitness’s unique brand identity.
This role uniquely combines hands-on fitness expertise with team leadership, emphasizing member experience and program innovation. Unlike generic training managers, a Personal Training Manager must also maintain physical involvement in training activities while driving sales and fostering a supportive environment tailored to individual fitness journeys.
Employers in Apple Valley, including Crunch Fitness, highly regard nationally recognized certifications like NASM, ACE, or ACSM, alongside current CPR credentials. These certifications ensure managers have credible expertise to lead teams effectively and uphold safety standards in a competitive local fitness market.
Crunch Fitness offers a competitive salary range from $90,000 to $150,000, combining base pay with bonuses and commissions. Additional perks, such as health benefits, a 401(k), and free gym membership, enhance the total rewards, reflecting the growing demand for skilled fitness leaders in Minnesota.
The manager cultivates an inclusive, supportive atmosphere by encouraging trainers to engage members positively, regardless of fitness level. This approach aligns with Crunch Fitness’s brand, empowering staff to foster motivation and client retention through a welcoming environment free from stigma.
Crunch Fitness emphasizes blending entertainment with serious exercise, offering managers unique opportunities to innovate training programs and lead dynamic teams. The company's rapid expansion in the region means career advancement and education support, distinguishing it from traditional fitness centers.
Apple Valley's growing demand for fitness professionals means moderately high competition, especially for management roles at well-known brands like Crunch Fitness. Applicants with certifications, leadership experience, and a motivational style have an edge amid a local market valuing client engagement and team development.
Daily tasks include overseeing trainer schedules, coaching staff, tracking revenue metrics, and implementing member outreach programs. Managers also engage in hands-on training support, ensuring quality service while fostering a motivating environment aligned with Crunch Fitness’s energetic culture.
Crunch Fitness supports growth through ongoing education and leadership development, paving paths toward senior management or regional director roles. The company’s expansion offers ambitious trainers managerial roles and cross-location leadership positions, especially in fast-growing markets like Minnesota.