Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Caldwell, ID, certifications like NASM, ACE, and ACSM are highly valued for Personal Training Managers. Holding a nationally recognized credential paired with current CPR certification enhances your credibility and aligns with local fitness industry standards, increasing your chances at roles like those at Crunch Fitness.
The Treasure Valley, including Caldwell, sees growing demand for fitness leadership as gyms expand. However, competition remains moderate due to the niche skill set required. Candidates combining managerial experience with strong sales and client engagement skills tend to have an edge in local hiring processes.
Managing diverse trainer personalities, balancing client retention with revenue goals, and maintaining high service quality are common hurdles. Effective scheduling and motivating staff while fostering a positive environment are critical skills that differentiate successful Personal Training Managers.
Absolutely, moving from Personal Training Manager can lead to roles like Regional Fitness Director or General Manager positions. Gaining expertise in team leadership, business operations, and member engagement lays a strong foundation for senior leadership opportunities within fitness companies.
Crunch Fitness emphasizes a fun, inclusive atmosphere, so Personal Training Managers are encouraged to foster motivation without pressure. This role balances professionalism with approachability, ensuring trainers and clients feel supported while achieving fitness goals in a welcoming environment.
Crunch Fitness offers competitive wages, with base salaries from $90,000 to $150,000 plus bonuses, which generally surpass many local gyms. Additional perks like free membership, discounted sessions, and education support add value, making it an attractive option for fitness management professionals.
Crunch Fitness looks for motivational leaders who inspire both clients and trainers. Integrity, strong communication, and a competitive yet supportive mindset are essential. The role requires balancing business growth with team development while embodying the brand’s energetic and judgment-free culture.
Physical duties like lifting and active training sessions mean managers must maintain personal fitness and stamina. While this can be demanding, the position often includes structured schedules that help manage workload and support a healthy balance between professional responsibilities and personal time.
Unlike general training managers, Personal Training Managers focus specifically on developing trainers, client retention, and revenue through tailored fitness programs. This role requires a blend of hands-on fitness expertise and sharp business acumen to drive a department’s success.
Yes, those with proven leadership in personal training environments and recognized certifications are welcomed. Crunch Fitness values adaptability and motivation, so demonstrating success in managing teams and client programs elsewhere can lead to a smooth onboarding and growth within the company.