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General Manager

Company : Crunch Fitness

Location : Garden Grove, CA, 92845

Job Type : Full Time / Part Time

Date Posted : 9 February 2026

Crunch Fitness

Company Overview:

Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.

Why Join Crunch?

Benefits & Perks:

  • Access to state-of-the-art training areas and premier fitness equipment
  • Competitive compensation and bonus structure
  • Complimentary CPR/AED re-certifications
  • Health, dental, vision, disability, and life insurance
  • Vacation, holidays, and time-off benefits
  • Free Crunch gym membership
  • Employee discounts on services and merchandise

Key Responsibilities:

Administration & Organization:

  • Understand and enforce standard operating procedures and policies
  • Communicate company policies to staff
  • Promote teamwork and productivity
  • Recruit and hire high-quality talent
  • Demonstrate leadership in decision-making

Sales & Revenue Management:

  • Motivate and manage the sales team
  • Achieve membership and revenue goals
  • Drive lead generation through team initiatives
  • Ensure proper use of tracking forms and lead management systems
  • Oversee marketing promotions and campaign execution
  • Support community outreach and business partnerships
  • Conduct regular sales meetings and performance reviews

Personal Training Revenue Management:

  • Meet PT revenue and session goals
  • Integrate PT packages into sales processes
  • Promote orientation sessions and program upsells

Operations Management:

  • Oversee departments: Fitness, Sales, Marketing, Accounting, IT
  • Resolve member concerns professionally and promptly
  • Maintain club standards for cleanliness, safety, and maintenance
  • Approve and process payroll
  • Foster a professional, welcoming member experience

Financial Management:

  • Manage budgets and income statements
  • Control expenses and purchasing
  • Execute corrective actions when goals aren’t met

Leadership & Motivation:

  • Set the tone as a role model for staff
  • Host weekly team and individual meetings
  • Maintain a positive, motivating, and feedback-driven culture

Accountabilities:

  • Achieve sales and financial targets
  • Control payroll and administrative costs
  • Maintain operational standards and safety protocols
  • Track and report club performance metrics
  • Stay informed on industry competitors

Measurement Standards:

  • Financial goals met or exceeded
  • High cleanliness and service standards
  • Effective leadership and team development
  • Member retention and satisfaction
  • Timely task completion
  • Adherence to Crunch policies

Qualifications:

Education:

  • 4-year college degree preferred

Experience:

  • 4+ years of gym/club management preferred

Skills:

  • Exceptional verbal and written communication
  • Strong leadership and team-building skills
  • Organized, proactive, and goal-oriented
  • Excellent customer service and administrative abilities
  • Tech-savvy with proficiency in Microsoft Word and Excel

Equal Opportunity Employer:

Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.

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Frequently Asked Questions

Crunch Fitness blends leadership with a unique culture focused on fun and wellness. Managing here means balancing operational excellence with member engagement in a vibrant gym environment, unlike traditional corporate settings. This role demands fostering motivation while meeting fitness industry-specific sales and service goals.

Successful General Managers at Crunch demonstrate strong communication skills, decisiveness, and the ability to inspire diverse teams across fitness, sales, marketing, and operations. They must create a motivating atmosphere that aligns with Crunch’s inclusive, dynamic culture while driving performance metrics consistently.

Highlighting skills in team leadership, sales strategy, operational oversight, and customer service is key. Proficiency with Microsoft Office, especially Excel, supports financial management. Experience with gym or club management and the ability to enforce policies effectively will strengthen applications in this competitive market.

Crunch Fitness offers competitive pay, bonuses, and comprehensive benefits including health coverage and free gym membership—valuable perks in Garden Grove's fitness industry. The city's growing health-conscious community offers abundant opportunities to lead successful programs and partnerships within a supportive, innovative environment.

Garden Grove's fitness market is evolving with increased demand for wellness services, making talent acquisition competitive. General Managers must navigate this by attracting skilled staff and fostering retention through strong leadership, while addressing local member expectations and maintaining high operational standards.

Crunch Fitness prioritizes leadership development through regular coaching and access to industry certifications like CPR/AED. Its no-judgment culture encourages innovation and personal growth, providing General Managers with unique opportunities to expand their skills and advance within a nationally recognized fitness brand.

Unlike assistant roles, this General Manager position demands comprehensive accountability over sales, operations, budgeting, and team motivation. It requires strategic decision-making and full ownership of club performance, reflecting a higher leadership level and broader scope in driving revenue and member satisfaction.

Crunch’s inclusive, entertainment-driven culture means General Managers must foster a welcoming environment while enforcing standards. Balancing fun with professionalism, they lead teams to deliver exceptional member experiences, manage operational logistics, and support community outreach initiatives that echo Crunch’s brand values.

General Managers in Garden Grove typically earn between $75,000 and $95,000 annually, depending on experience and performance bonuses. Crunch Fitness offers competitive compensation that aligns with regional fitness industry standards, complemented by benefits such as health insurance and employee discounts.

The role includes spearheading outreach initiatives and building business partnerships, enhancing Crunch’s presence locally. General Managers can leverage these opportunities to foster community ties, promote health awareness, and drive membership growth, positioning the club as a key player in Garden Grove’s wellness scene.

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