Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Dallas has a growing fitness industry with increasing demand for certified personal trainers. Applicants often face moderate competition, so highlighting certifications like CPT and demonstrating strong client coaching skills can improve your chances of joining fitness centers like Crunch Fitness.
In Dallas, accredited personal trainer certifications such as NASM, ACE, or NSCA are highly regarded. Crunch Fitness prefers trainers with a CPT credential, ensuring they meet national standards to deliver quality personal training and client safety.
Trainers at Crunch in Dallas balance delivering motivating sessions with managing member retention and club events. They must adapt workouts for diverse fitness levels, maintain equipment safety, and actively engage members, all within a vibrant, entertainment-focused gym atmosphere.
Crunch Fitness emphasizes a no-judgment, high-energy environment blending fun and fitness. Trainers here often combine cardio, resistance training, and nutrition coaching, supported by tools like Dotfit, which may not be as integrated elsewhere in Dallas fitness clubs.
Crunch Fitness supports career advancement through ongoing education, leadership roles like head coach positions, and commission incentives. Trainers passionate about fitness can expand their skill sets and potentially move into management or specialized training tracks within the franchise.
Crunch provides complimentary gym memberships, competitive pay plus commissions on training packages, discounts on supplements, and a lively work culture. These benefits enhance job satisfaction and motivate trainers to deliver exceptional client experiences.
Personal trainers at Crunch use digital tools like Dotfit and Google Calendar to organize workouts, track client goals, and maintain detailed session notes. This system streamlines program delivery and helps trainers provide personalized feedback efficiently.
Personal trainers in Dallas typically earn between $35,000 and $50,000 annually, with additional commission opportunities at Crunch Fitness. Compensation varies based on experience, certifications, and client retention success within this competitive local market.
Embodying timely, ready, attentive, inspiring, and noble traits is crucial. Trainers at Crunch must consistently motivate clients, uphold professionalism, and contribute to a welcoming gym culture that aligns with the franchise’s commitment to positive fitness experiences.