NexlintoAssistant General Manager
Company : Crunch Fitness
Location : Rockford, MI, 49351
Job Type : Full Time / Part Time
Date Posted : 9 February 2026
About Us:
Crunch Fitness is a gym that believes in making serious exercise fun by combining fitness and entertainment under our "No Judgments" philosophy. With 45+ locations and more on the way, Crunch is one of the fastest-growing fitness brands in the country. Our clubs feature state-of-the-art cardio and strength training equipment, group classes like Zumba and Yoga Body Sculpt, and a welcoming, high-energy environment.
Position Summary:
We are seeking an Assistant General Manager (AGM) to help lead one of our Crunch locations. The AGM is responsible for supporting overall club operations, driving membership sales, developing staff, and ensuring members have an exceptional experience. This is an opportunity to grow your career with a company that values passion, performance, and fun.
Key Responsibilities:
- Support the General Manager in overseeing daily operations and sales performance.
- Recruit, hire, train, and develop a high-performing sales team.
- Drive revenue growth through memberships, personal training sales, and local outreach initiatives.
- Deliver exceptional customer service and ensure member satisfaction.
- Manage scheduling, reporting, and compliance requirements.
- Actively participate in community and local marketing efforts to generate leads.
- Maintain a positive, energetic, and team-oriented culture.
Qualifications:
- Proven track record in sales and customer service.
- Experience leading and developing a team.
- Strong communication, organizational, and time-management skills.
- Competitive, outgoing, and motivated personality.
- Ability to work evenings and weekends (Friday-Tuesday schedule).
- Passion for fitness and professional growth.
Compensation & Benefits:
- Monthly bonus potential of $1,000+
- Commission on personal training package sales
- Health benefits
- 401(k) (after 1 year)
- Free Crunch Fitness membership
- Exciting, team-oriented work environment
- Career growth opportunities in a rapidly expanding company
Why Join Us:
At Crunch, working here is more than just a job - it's a chance to inspire others, achieve your own career goals, and grow in a supportive, fun environment. If you’re ready to bring energy, passion, and leadership to the fitness industry, we’d love to have you on our team.
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Frequently Asked Questions
Crunch Fitness emphasizes a 'no judgments' culture, making the AGM role uniquely focused on blending energetic leadership with community engagement. Unlike some gyms, the AGM here actively supports sales growth while fostering an inclusive environment tailored to Rockford's diverse fitness enthusiasts.
AGMs at Crunch lead grassroots outreach by collaborating with community events and local businesses, driving membership growth. Leveraging Rockford’s close-knit community vibe, they create personalized campaigns that boost lead generation and brand visibility in this specific market.
Strong communication, motivational skills, and a knack for team development stand out. Additionally, being adaptable to Rockford’s weekend-heavy schedules and passionate about fitness culture helps AGMs inspire staff and deliver superior member experiences.
Unlike general office assistants, AGMs combine operational oversight with sales leadership, team coaching, and customer engagement. They handle strategic planning and community outreach, requiring a dynamic mix of business acumen and interpersonal savvy specific to fitness management.
Rockford's fitness market is growing steadily, making AGM positions competitive yet attainable for candidates with proven sales and leadership experience. Employers favor applicants showing local market knowledge and a strong commitment to fostering team energy within Crunch's culture.
Rockford’s compact layout generally allows for manageable commutes. Most AGMs experience under 30-minute drives, with accessible routes from surrounding areas. This ease supports timely attendance for flexible shifts, including evenings and weekends vital to the role.
AGMs can earn monthly bonuses exceeding $1,000, complemented by commissions on personal training package sales. This performance-driven pay model rewards proactive sales efforts, aligning individual success with the club’s revenue goals in the Rockford market.
AGMs frequently advance to General Manager roles or corporate leadership within Crunch’s expanding network. Demonstrating strong sales results, team leadership, and operational efficiency in Rockford can accelerate upward mobility in this fast-growing fitness brand.
While formal certifications aren’t mandatory, having fitness industry credentials or sales management experience boosts candidacy. Demonstrated expertise in staff development and customer service tailored to Rockford’s demographic is highly valued.
Rockford’s diverse clientele expects personalized fitness experiences. The AGM tackles this by ensuring responsive service, fostering a welcoming atmosphere, and adapting club offerings to local preferences, thus enhancing member retention and satisfaction.