Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
In Matthews, NC, certifications like NASM, ACE, and ISSA are highly regarded for personal trainers. Local gyms, including Crunch Fitness, favor accredited credentials to ensure trainers deliver safe and effective programs tailored to diverse fitness goals.
The Matthews fitness scene is expanding with increasing demand for personal trainers. While competition exists, especially near established clubs like Crunch, motivated trainers with certifications and strong client engagement skills tend to find rewarding opportunities.
Success as a personal trainer here hinges on excellent communication, motivational coaching, and knowledge in exercise science. Trainers must adapt workouts for varying fitness levels and maintain client progress tracking to foster long-term member retention.
Crunch Fitness emphasizes a high-energy, judgment-free environment where trainers engage clients with innovative classes and nutrition advice. The Crunch coach role integrates club community activities, offering a dynamic experience beyond standard personal training.
Crunch Fitness offers complimentary gym access, competitive commissions on training packages, and discounts on supplements, creating an attractive package. Trainers benefit from career growth pathways within a vibrant, inclusive workplace culture.
Personal trainers in Matthews typically earn between $35,000 and $50,000 annually, aligning with mid-sized city averages in North Carolina. Crunch Fitness enhances earnings with commission options, making total compensation competitive within the regional fitness market.
Crunch personal trainers balance hands-on sessions with administrative tasks like scheduling via Google Calendar and client progress notes. They also participate in club events and maintain equipment organization to support a seamless fitness experience.
Career progression at Crunch includes opportunities to advance into head coach or management roles. Trainers gain experience through varied client interactions and club initiatives, positioning themselves for leadership in a fast-growing fitness brand.
Beyond certifications, Crunch values trainers who embody their T.R.A.I.N. core values: timely, ready, attentive, inspiring, and noble. They seek passionate individuals capable of motivating diverse clients and enhancing member engagement consistently.
Matthews clients increasingly seek holistic health support, combining cardio, strength training, and nutrition advice. Crunch trainers adapt by designing comprehensive programs and hosting engaging group events meeting these evolving wellness preferences.