NexlintoGeneral Manager
Company : Crunch Fitness
Location : Alameda, CA, 94502
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Thriving as a General Manager in Alameda's fitness sector demands adaptability, strong interpersonal skills, and decisive leadership. Emphasizing team motivation, conflict resolution, and community engagement is essential to align with local customer expectations and Crunch Fitness’s dynamic culture.
Unlike assistant or department managers, a General Manager oversees multiple departments simultaneously, blending operational oversight with strategic sales leadership. This role requires broader expertise in budgeting, staff recruitment, and member satisfaction, making it a pivotal career step in fitness management.
General Managers in Alameda's fitness industry typically earn between $85,000 and $110,000 annually. Compensation at Crunch Fitness also includes bonuses tied to membership growth and revenue targets, reflecting the role’s dual emphasis on operational excellence and sales performance.
Adopting Crunch’s ‘no judgment’ philosophy, a General Manager can foster inclusivity by promoting open communication and celebrating diverse staff contributions. Encouraging creativity in team-building activities ensures motivation remains aligned with the company’s emphasis on fun, fitness, and community spirit.
Crunch Fitness integrates entertainment with exercise, so their General Managers focus heavily on innovative marketing and member engagement alongside standard operations. This differentiates the role by requiring a creative approach to leadership and community outreach unique to this vibrant gym culture.
Alameda’s growing wellness scene increases demand for experienced General Managers, but competition remains stiff due to a limited talent pool. Candidates familiar with local demographics and community partnerships hold an advantage, given the city’s emphasis on health-conscious lifestyles.
Many assume the role is mainly about sales or fitness expertise, but it equally involves financial management, staff development, and operational compliance. Balancing these diverse tasks requires a versatile skill set beyond just driving memberships or personal training revenue.
While a four-year degree and gym management experience are valued, certifications such as CPR/AED and business management credentials enhance a candidate’s profile. Local employers often prioritize managers with demonstrated leadership and community engagement skills relevant to Alameda’s fitness market.
Crunch General Managers play a key role in building partnerships with Alameda organizations and events to boost brand visibility. By spearheading outreach initiatives, they help position the gym as an integral part of the community’s health and wellness ecosystem.
Managing both day-to-day club operations and aggressive membership targets can create conflicting priorities. Success requires strategic delegation, clear communication, and continuous staff motivation to ensure high standards without sacrificing revenue growth.