Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Maricopa's fitness industry is growing with increasing demand for personal trainers, but competition remains moderate. Trainers with certifications and strong client engagement strategies tend to stand out, especially in gyms like Crunch Fitness, which emphasize member retention and dynamic training experiences.
In Arizona, accredited certifications like NASM, ACE, or ACSM are highly regarded among fitness centers. Employers often favor trainers who hold these credentials as they demonstrate a solid foundation in exercise science and client safety, which align with local standards and member expectations.
Crunch Coaches engage in crafting personalized workout plans, guiding clients through exercises safely, and motivating them toward fitness goals. Beyond training, they assist members with equipment, participate in club events, and maintain session records to ensure consistent progress tracking.
Top trainers combine technical know-how with motivational communication, adaptability to varied fitness levels, and punctuality. Mastery in designing balanced programs incorporating cardio, resistance, and nutrition advice sets them apart, fostering both client trust and retention.
Most personal trainers start by gaining certifications and building client bases. With experience, they can advance to head coaching roles, specialize in niches like athletic training, or even transition into management within fitness franchises like Crunch, benefiting from ongoing education and leadership opportunities.
Crunch Fitness provides complimentary gym memberships, competitive pay with commissions, and discounts on supplements, fostering an energetic and inclusive atmosphere. This blend of perks supports trainers professionally and personally, distinguishing Crunch as a workplace invested in staff growth.
Crunch trainers focus on delivering engaging sessions and educational kickoffs, ensuring clients understand equipment use and fitness tools. This approach, combined with club event involvement, creates a vibrant environment that strengthens client relationships and encourages long-term commitment.
Personal trainers in Maricopa typically earn between $35,000 to $50,000 annually, depending on experience and commission from training packages. Crunch Fitness offers competitive pay complemented by commissions and benefits, often positioning trainers above the regional average.
Yes, Crunch Fitness expects its personal trainers to conduct all training sessions exclusively within their club locations. This policy ensures consistent service quality and alignment with the franchise’s values, promoting member trust and brand integrity.
Crunch Fitness emphasizes a no-judgment, fun atmosphere that blends fitness with entertainment. Trainers are encouraged to inspire through high-energy sessions and community events, creating a unique culture that balances serious training with enjoyable member experiences.