Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Frisco's fitness industry is growing steadily, with increasing demand for certified personal trainers. Competition remains moderate, favoring trainers who can blend motivational skills with knowledge of modern fitness trends, especially in popular gyms like Crunch Fitness.
While national certifications like CPT are standard, Texas gyms often value trainers with additional state-approved credentials or specializations in sports training and nutrition, enhancing credibility and client trust in competitive markets like Frisco.
Besides coaching clients, personal trainers manage scheduling, track progress using digital tools, maintain gym equipment safety, and engage with members through events, creating an all-encompassing fitness experience that supports retention and club success.
Growth pathways include specializing in niches like athletic training or nutrition coaching, moving into head coach roles, or leveraging experience to open independent studios. Networking within brands like Crunch Fitness accelerates access to leadership and certification programs.
Crunch emphasizes a high-energy, judgment-free environment where trainers act as brand ambassadors, combining entertainment with fitness. This unique culture requires personal trainers to inspire clients while engaging in club-wide activities beyond standard training.
Crunch trainers follow a distinctive T.R.A.I.N. core value system focusing on timely, ready, attentive, inspiring, and noble service, coupled with exclusive in-franchise training, fostering a cohesive brand experience uncommon in typical gym settings.
Personal trainers in Frisco typically earn between $35,000 and $50,000 annually, factoring in base pay plus commissions on training packages. Crunch Fitness offers competitive pay structures aligned with local market standards and performance incentives.
Crunch personal trainers actively participate in boot camps, supplement demos, and member engagement activities, promoting fitness education and club loyalty through interactive, community-focused initiatives that enhance the gym’s vibrant atmosphere.
Candidates must have a high school diploma or GED, with a Certified Personal Trainer credential preferred. Passion for fitness, strong communication, and the ability to motivate diverse clients are essential to thrive in Crunch's dynamic environment.
Trainers use company tools like DotFit and Google Calendar to design programs, log sessions, and monitor client goals, providing tailored feedback that keeps clients motivated and accountable, ensuring sustained fitness improvements.