Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Herndon, VA, successful Personal Training Managers focus on continuously recruiting skilled trainers while fostering ongoing professional development. They emphasize motivation and clear goal-setting to keep the team aligned and engaged, ensuring that client satisfaction and revenue targets are consistently met.
Yes, credentials such as NASM, ACE, or ACSM are highly recognized in Virginia's fitness scene. Holding a current CPR certification alongside these demonstrates commitment to safety and professionalism, which local employers prioritize when hiring Personal Training Managers.
Many Personal Training Managers advance into senior leadership positions like Regional Fitness Director or General Manager roles. The skill set in team leadership, revenue growth, and client engagement equips them to manage larger operations or transition into corporate wellness program management.
Crunch Fitness cultivates a 'no judgments' atmosphere that blends rigorous training with entertainment, allowing Personal Training Managers to innovate client engagement strategies. This unique culture encourages managers to balance professionalism with a fun, inclusive environment, differentiating their leadership experience.
At Crunch Fitness, leadership is about inspiring both staff and members through positivity and motivation. Managers are encouraged to lead by example, integrating integrity and enthusiasm, which fosters a dynamic team culture focused on results and exceptional member experiences.
Personal Training Managers in Herndon typically earn between $90,000 and $150,000 annually, including bonuses and commissions. Compensation depends on experience, team size managed, and sales performance within the fitness market, which is competitive and growing locally.
Northern Virginia sees steady demand for experienced Personal Training Managers due to a growing fitness industry and health-conscious population. However, competition remains robust, requiring candidates to demonstrate strong leadership skills and recognized certifications to stand out.
Herndon benefits from proximity to major highways and public transit, but rush hour traffic can affect commute times. Candidates often assess club location accessibility to balance work hours with personal time, which is crucial for maintaining the energy needed in a management role.
Unlike broader training managers, Personal Training Managers specialize in fitness program development, direct client engagement, and trainer performance within gym environments. Their role uniquely combines operational management with hands-on fitness leadership tailored to member results.
Effective Personal Training Managers exhibit strong communication, motivational skills, and adaptability. They must balance administrative tasks with inspiring a fitness team, ensuring high service quality and fostering an energetic environment that drives member success.