Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Lithonia's fitness scene blends suburban and urban client needs, often favoring personalized, community-focused training sessions. Trainers here may find a strong demand for tailored workouts addressing diverse fitness levels, making local knowledge key to client retention compared to bigger metro areas.
In Lithonia, accredited CPT certifications like NASM or ACE are highly valued, especially by franchises such as Crunch Fitness. Employers also appreciate trainers who can integrate nutrition basics and motivational coaching, aligning with regional wellness trends.
Crunch Fitness Personal Trainers juggle one-on-one client sessions, fitness program design including cardio and resistance training, plus club involvement like boot camps and supplement demos. Administrative tasks such as scheduling with digital tools also play a key role.
Mastering client motivation techniques, diverse exercise instruction, and basic nutrition guidance can set you apart. Time management and communication skills are crucial for handling multiple clients while maintaining personalized attention in a busy gym like Crunch.
Starting as a Crunch Coach, trainers can advance to head coach or management roles. Growth often includes specializing in group classes or nutrition coaching. Crunch’s expanding brand in Georgia offers opportunities for leadership and broader fitness programming.
Crunch emphasizes a vibrant, judgment-free environment blending entertainment with fitness. Trainers benefit from perks like free gym access, supplement discounts, and commissions, fostering a motivating workplace culture unique to this franchise.
Applicants must embrace the T.R.A.I.N. core values—timely, ready, attentive, inspiring, noble—and commit exclusively to training within the Crunch franchise. The role demands both fitness expertise and active participation in club events beyond personal sessions.
Personal Trainers in Lithonia typically earn between $35,000 and $50,000 annually, bolstered by commissions on training packages and supplements at Crunch Fitness. This compensation reflects local market trends and fitness industry standards.
Lithonia shows growing demand for skilled personal trainers as fitness awareness rises. Crunch Fitness actively hires to support club expansion and member retention, making it a promising location for trainers seeking stable employment.
Crunch Fitness offers a distinct blend of a high-energy atmosphere with structured support systems like dotfit software and scheduled programming. Trainers engage in both personal coaching and community-building activities, enhancing overall member experience.