Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Atlantic Beach offers a unique blend of coastal community fitness culture with growing demand for personalized training. Trainers here often engage with diverse clients seeking both beach-ready workouts and holistic wellness, setting it apart from urban hubs like Miami or Tampa where gym density and competition are higher.
Crunch Fitness in Atlantic Beach favors CPT credentials from accredited organizations such as NASM or ACE. Trainers with nutrition knowledge and experience using digital tools like Dotfit gain an edge, aligning with the club’s high standards and member-focused training approach.
Yes, Crunch Fitness supports flexible scheduling, making it ideal for part-time personal trainers. This flexibility helps trainers balance client sessions with other commitments while benefiting from the club’s energetic environment and access to a steady member base.
Daily tasks include crafting customized workout plans, demonstrating proper exercise techniques, tracking client progress, and facilitating group fitness events. Trainers also support gym upkeep and engage members through motivational coaching to boost retention and satisfaction.
Atlantic Beach has a smaller but rapidly growing market for personal trainers, with less saturation than Jacksonville’s larger metro area. This means more opportunities for building personalized client relationships but also requires proactive engagement to stand out.
Personal Trainers in Atlantic Beach typically earn between $35,000 and $50,000 annually, combining base pay and commissions from training packages. Crunch Fitness offers competitive rates plus perks like gym membership discounts and sales commissions on supplements.
Career growth can include specialization in areas like sports conditioning or nutrition coaching, progressing to senior coaching roles or management within local gyms. Atlantic Beach’s expanding wellness culture provides ample networking and certification opportunities to advance.
Crunch Fitness stands out with its no-judgment philosophy, combining entertainment with effective training. The supportive team environment, advanced equipment, and emphasis on community events offer trainers a dynamic workplace with opportunities for personal and professional growth.
Crunch Fitness emphasizes the T.R.A.I.N core values, urging trainers to be timely, ready, attentive, inspiring, and noble. This translates into motivating clients through engaging sessions, using technology for progress tracking, and fostering a positive atmosphere that blends fun with fitness.
Crunch Fitness requires trainers to focus exclusively on in-club clients to maintain quality standards and brand integrity. This policy encourages trainers to maximize their growth and income within the franchise, leveraging its established member base and resources.