Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Brooklyn Center's fitness industry is growing, with several gyms seeking skilled personal trainers. While demand exists, competition includes certified trainers familiar with local client needs. Emphasizing strong communication and motivation skills can set candidates apart in this Minnesota suburb.
While a CPT credential is essential, some employers in Brooklyn Center favor trainers with additional certifications in nutrition or specialized fitness programs. Local gyms value trainers who can offer versatile services, including group classes and basic nutritional guidance.
Crunch Fitness personal trainers juggle delivering motivating sessions while managing client progress tracking and club event participation. Balancing personalized coaching with administrative tasks and fostering a fun, inclusive atmosphere can be demanding but rewarding.
At Crunch Fitness, personal trainers act as brand ambassadors, combining fitness coaching with inspiring members through core values like attentiveness and readiness. This emphasis on engagement and entertainment distinguishes their approach from more traditional gym environments.
Crunch Fitness offers personal trainers complimentary gym access, competitive pay with commissions, and discounts on supplements and services. The club fosters a lively work culture with career growth potential, making it attractive for trainers seeking dynamic environments.
Many believe personal training is only about workouts, but it also involves nutrition advice, client motivation, and administrative duties like scheduling. Trainers must be adaptable coaches who support diverse fitness levels, not just exercise instructors.
Starting without experience is challenging but achievable with certification and a passion for health. Brooklyn Center gyms often look for trainers who can inspire and communicate well. Gaining credentials like CPT and shadowing experienced trainers helps bridge skill gaps.
Personal trainers in Brooklyn Center typically earn between $35,000 to $50,000 annually, depending on experience and client base. Crunch Fitness adds commission incentives on training packages and supplements, potentially boosting overall compensation.
The Crunch Coach position provides exposure to diverse fitness programs and club activities, fostering leadership and client management skills. Trainers can leverage this experience for promotions within the franchise or transition to specialized fitness roles.
Crunch Fitness personal trainers must embody the T.R.A.I.N. values—timely, ready, attentive, inspiring, noble—integrating these into every client interaction. This culture-focused expectation exceeds typical fitness coaching, emphasizing a holistic member experience.