Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Crunch Fitness in Plano blends entertainment with exercise, creating a fun, no-judgment atmosphere. Trainers here engage in club events, use advanced tools like Dotfit for client management, and uphold core values like being attentive and inspiring, which sets the experience apart from typical gyms.
Certified Personal Trainer (CPT) credentials from accredited organizations are highly valued in Plano’s fitness market. Local gyms, including Crunch Fitness, prioritize trainers with recognized certifications to ensure quality coaching aligned with Texas health and safety standards.
Trainers in Plano often face competition due to a growing fitness community. Navigating client acquisition, mastering equipment, and adapting to the region’s fitness trends can be challenging. Success involves strong communication skills and local market awareness to build a loyal clientele.
Exceptional motivational ability, proficiency in creating diverse workout programs including nutrition basics, and excellent time-management are key. Crunch values coaches who embody traits like readiness and nobility, ensuring they inspire clients while maintaining safety.
Crunch Fitness offers upward mobility through roles like Head Coach or club management, supported by ongoing training and involvement in club activities. Trainers gain experience in client retention, event participation, and leadership, paving ways for long-term career development.
Yes, trainers enjoy complimentary gym membership, competitive commissions on training and supplements, discounts on nutrition products, and a vibrant work atmosphere that combines fitness with fun, enhancing both job satisfaction and professional growth.
Plano’s demand is steadily growing but is less saturated than Dallas, offering better opportunities for trainers to establish themselves. The suburban environment encourages community-focused fitness services, balancing client volume with personalized training.
Personal Trainers in Plano typically earn between $35,000 and $50,000 annually, with additional income from commissions on training packages and supplements. Crunch Fitness offers competitive pay reflecting local market rates and performance incentives.
Beyond personal training, a Crunch Coach helps members navigate equipment, participates in fitness events, supports club cleanliness, and manages scheduling tools like Google Calendar, blending client interaction with operational support.
These values—Timely, Ready, Attentive, Inspiring, Noble—shape trainers’ attitudes and interactions, fostering a motivating environment. Adherence ensures consistent client engagement, safety, and professionalism, enhancing the overall fitness experience at Crunch.