NexlintoGeneral Manager
Company : Crunch Fitness
Location : Baldwin Park, CA, 91706
Job Type : Full Time / Part Time
Date Posted : 13 February 2026
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
A successful General Manager at a fitness center like Crunch Fitness demonstrates strong decision-making skills, fosters teamwork, and motivates staff effectively. Exceptional communication and a proactive approach to problem-solving are critical to managing diverse teams and driving membership growth in a competitive health club environment.
In Baldwin Park, CA, General Managers often navigate a vibrant, diverse community with a focus on personalized member experience. Compared to other regions, there's an emphasis on community outreach and local partnerships, making adaptability to local culture and responsiveness to member feedback essential for success.
Experienced General Managers often advance to regional management roles overseeing multiple locations or transition into corporate leadership positions within the health and wellness industry. Skills gained—such as budget management, team leadership, and marketing—are also transferable to broader operations or retail management careers.
While a four-year degree is preferred, certifications like CPR/AED, fitness management, or business administration enhance candidacy. Local employers value candidates familiar with California health and safety regulations, making these certifications particularly advantageous for leadership roles in Baldwin Park gyms.
Crunch Fitness emphasizes a 'no judgment' philosophy coupled with entertainment-driven fitness, requiring General Managers to balance operational excellence with fostering an inclusive, fun environment. Managing diverse teams while meeting ambitious sales and member retention goals adds complexity not always present in traditional gym management roles.
Crunch Fitness provides comprehensive tools including premier fitness equipment, performance tracking systems, and structured bonus incentives. Support extends to leadership development, marketing campaigns, and community engagement initiatives, empowering General Managers to meet membership and revenue objectives effectively.
General Managers in Baldwin Park fitness centers like Crunch Fitness typically earn between $70,000 and $95,000 annually, depending on experience and performance bonuses. This range reflects the competitive local market and the role's significant responsibilities spanning operations, sales, and team leadership.
Baldwin Park's fitness industry is moderately competitive, with demand for skilled General Managers growing due to increased health awareness. Candidates with a mix of operational expertise and community engagement experience tend to stand out amid a pool of applicants, especially in well-known brands like Crunch Fitness.
Managing at Crunch Fitness involves balancing rigorous sales targets with maintaining a welcoming, judgment-free atmosphere. The role demands swift resolution of member issues, coordination across multiple departments, and fostering a culture that encourages both fun and fitness, differentiating it from more traditional general management jobs.
Crunch Fitness General Managers actively engage with local organizations to build partnerships that enhance brand presence and membership growth. This community focus, paired with marketing initiatives and promotional events, is integral to driving leads and fostering a loyal member base in Baldwin Park.