NexlintoAssistant General Manager
Company : Crunch Fitness
Location : Ionia, MI, 48846
Job Type : Full Time / Part Time
Date Posted : 9 February 2026
About Us:
Crunch Fitness is a gym that believes in making serious exercise fun by combining fitness and entertainment under our "No Judgments" philosophy. With 45+ locations and more on the way, Crunch is one of the fastest-growing fitness brands in the country. Our clubs feature state-of-the-art cardio and strength training equipment, group classes like Zumba and Yoga Body Sculpt, and a welcoming, high-energy environment.
Position Summary:
We are seeking an Assistant General Manager (AGM) to help lead one of our Crunch locations. The AGM is responsible for supporting overall club operations, driving membership sales, developing staff, and ensuring members have an exceptional experience. This is an opportunity to grow your career with a company that values passion, performance, and fun.
Key Responsibilities:
- Support the General Manager in overseeing daily operations and sales performance.
- Recruit, hire, train, and develop a high-performing sales team.
- Drive revenue growth through memberships, personal training sales, and local outreach initiatives.
- Deliver exceptional customer service and ensure member satisfaction.
- Manage scheduling, reporting, and compliance requirements.
- Actively participate in community and local marketing efforts to generate leads.
- Maintain a positive, energetic, and team-oriented culture.
Qualifications:
- Proven track record in sales and customer service.
- Experience leading and developing a team.
- Strong communication, organizational, and time-management skills.
- Competitive, outgoing, and motivated personality.
- Ability to work evenings and weekends (Friday-Tuesday schedule).
- Passion for fitness and professional growth.
Compensation & Benefits:
- Monthly bonus potential of $1,000+
- Commission on personal training package sales
- Health benefits
- 401(k) (after 1 year)
- Free Crunch Fitness membership
- Exciting, team-oriented work environment
- Career growth opportunities in a rapidly expanding company
Why Join Us:
At Crunch, working here is more than just a job - it's a chance to inspire others, achieve your own career goals, and grow in a supportive, fun environment. If you’re ready to bring energy, passion, and leadership to the fitness industry, we’d love to have you on our team.
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Frequently Asked Questions
In Ionia, MI, the demand for fitness management roles like Assistant General Manager at Crunch Fitness is moderate. Local gyms compete for leadership talent who can boost membership and engagement, making candidates with sales and team development experience especially attractive in this community-focused market.
Ionia's smaller city layout offers relatively short commutes, but evening and weekend shifts typical for this role may impact travel times. Considering flexible transport options or residing close to the club can ease schedule demands and help maintain work-life balance in this region.
Fitness Assistant General Managers excel in motivating teams, driving membership growth, and creating energetic environments. Unlike broader managerial roles, they blend sales acumen with passion for health, emphasizing member experience and community engagement, critical in dynamic gym settings.
Typically, Assistant General Managers can progress to General Manager positions, area management roles, or corporate leadership within fitness brands. Demonstrating strong sales results, team leadership, and operational expertise often accelerates career growth in fast-expanding chains like Crunch Fitness.
Crunch Fitness AGMs focus heavily on membership sales, staff training in fitness-specific services, and fostering a fun, judgment-free atmosphere. This contrasts with Associate GMs in other sectors who may prioritize operational logistics or broader administrative duties over customer engagement.
Crunch values leaders who combine a competitive spirit with approachability, energizing teams while nurturing a supportive culture. Effective AGMs here are passionate about fitness, skilled in motivating staff, and adept at balancing sales objectives with member satisfaction.
Yes, Assistant General Managers at Crunch can earn monthly bonuses exceeding $1,000 and commission on personal training package sales. These incentives reward high performance in driving memberships and personal training revenue, reflecting the company's focus on growth and motivation.
Assistant General Managers in Michigan, including Crunch Fitness roles, generally earn between $45,000 and $60,000 annually, plus bonuses. The package often includes health benefits, a 401(k) after one year, and complimentary gym membership, enhancing overall compensation.
Crunch AGMs actively engage in local marketing and community events to boost club visibility and lead generation. This hands-on involvement fosters member connections and supports revenue growth, setting this role apart from typical back-office management positions.
While formal certifications are not always mandatory, credentials related to sales, fitness instruction, or management improve candidacy. In Ionia, demonstrating local networking ability and knowledge of community fitness trends often weighs heavily during hiring.