Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Afton, MN offers a moderately competitive environment for personal trainers, with growing demand driven by local fitness culture. Candidates with certifications and motivational skills tend to stand out. Understanding community preferences and offering personalized coaching can improve job prospects significantly.
In Minnesota, certifications from accredited bodies like NASM or ACE are highly valued. These credentials assure employers and clients of professional standards. Additionally, familiarity with CPR and first aid enhances employability in fitness centers around Afton.
Personal trainers focus on individualized fitness programs, offering tailored guidance on exercise and nutrition. Unlike group instructors, they assess client progress closely, adapting routines for optimal results. This role emphasizes motivation, safety, and personalized coaching expertise.
A personal trainer’s day involves preparing customized workout plans, leading one-on-one sessions, tracking progress, and educating clients on techniques. Administrative tasks like scheduling and client notes also play a role, ensuring seamless, goal-oriented training experiences.
Personal trainers can evolve into head coaches, fitness managers, or wellness consultants. Gaining specialized certifications or branching into group training and nutrition counseling broadens opportunities, allowing for leadership roles within gyms and expanding client services.
Crunch Fitness blends entertainment with fitness, making the personal trainer role dynamic and fun. Trainers engage in varied activities like boot camps and supplement demos, supported by a high-energy environment that fosters motivation and member retention.
Crunch prioritizes its T.R.A.I.N. core values, focusing on timely, inspiring coaching with strong community engagement. Trainers exclusively serve members within the franchise, offering competitive commissions and growth potential unmatched by many local gyms.
Certified personal trainers in Afton typically earn between $40,000 and $55,000 annually, including base pay plus commissions. Crunch Fitness offers competitive wages complemented by perks like free gym membership and product discounts, enhancing overall compensation.
Crunch coaches employ interactive sessions, combining fitness with entertainment to boost client motivation. Activities like group boot camps and personalized kickoff sessions foster strong trainer-member bonds, improving retention and delivering memorable fitness experiences.
Balancing personalized attention with managing multiple client schedules can be demanding. Trainers must stay current with fitness trends while upholding Crunch’s high-energy atmosphere. Navigating member retention and acquiring new clients also requires consistent communication and adaptability.