NexlintoAssistant General Manager
Company : Crunch Fitness
Location : Coopersville, MI, 49404
Job Type : Full Time / Part Time
Date Posted : 9 February 2026
About Us:
Crunch Fitness is a gym that believes in making serious exercise fun by combining fitness and entertainment under our "No Judgments" philosophy. With 45+ locations and more on the way, Crunch is one of the fastest-growing fitness brands in the country. Our clubs feature state-of-the-art cardio and strength training equipment, group classes like Zumba and Yoga Body Sculpt, and a welcoming, high-energy environment.
Position Summary:
We are seeking an Assistant General Manager (AGM) to help lead one of our Crunch locations. The AGM is responsible for supporting overall club operations, driving membership sales, developing staff, and ensuring members have an exceptional experience. This is an opportunity to grow your career with a company that values passion, performance, and fun.
Key Responsibilities:
- Support the General Manager in overseeing daily operations and sales performance.
- Recruit, hire, train, and develop a high-performing sales team.
- Drive revenue growth through memberships, personal training sales, and local outreach initiatives.
- Deliver exceptional customer service and ensure member satisfaction.
- Manage scheduling, reporting, and compliance requirements.
- Actively participate in community and local marketing efforts to generate leads.
- Maintain a positive, energetic, and team-oriented culture.
Qualifications:
- Proven track record in sales and customer service.
- Experience leading and developing a team.
- Strong communication, organizational, and time-management skills.
- Competitive, outgoing, and motivated personality.
- Ability to work evenings and weekends (Friday-Tuesday schedule).
- Passion for fitness and professional growth.
Compensation & Benefits:
- Monthly bonus potential of $1,000+
- Commission on personal training package sales
- Health benefits
- 401(k) (after 1 year)
- Free Crunch Fitness membership
- Exciting, team-oriented work environment
- Career growth opportunities in a rapidly expanding company
Why Join Us:
At Crunch, working here is more than just a job - it's a chance to inspire others, achieve your own career goals, and grow in a supportive, fun environment. If you’re ready to bring energy, passion, and leadership to the fitness industry, we’d love to have you on our team.
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Frequently Asked Questions
In Coopersville, the AGM plays a pivotal part in expanding Crunch Fitness’s membership by tailoring outreach initiatives to local preferences, engaging community events, and optimizing sales strategies. Their leadership directly impacts the gym’s visibility and member retention in this competitive Michigan market.
AGMs in Coopersville often navigate challenges like balancing limited local talent pools with high member expectations, managing community engagement in a smaller fitness market, and adapting marketing efforts to fit regional lifestyle trends, all while maintaining energetic club operations.
Successful General Assistants typically demonstrate strong communication, motivational skills, and adaptability. They thrive by fostering team cohesion, driving sales with a customer-first mindset, and managing operational details efficiently, matching the dynamic demands of fitness environments across the U.S.
While not always mandatory, proven sales expertise greatly enhances an AGM’s effectiveness at Crunch Fitness. It supports revenue targets, personal training package promotions, and membership growth, aligning with Crunch’s energetic, results-driven culture.
Crunch Fitness AGMs uniquely blend operational oversight with a vibrant, entertainment-focused atmosphere. Unlike typical gyms, they champion a 'no judgments' ethos, emphasizing fun and inclusivity, which requires a leader skilled in both sales and creating an upbeat club culture.
Beyond competitive pay and bonuses, Crunch provides perks like free club membership, commission on personal training sales, and a supportive environment ripe for career advancement—advantages tailored to energize AGMs passionate about fitness and leadership.
Coopersville's fitness management roles face moderate competition due to the town’s size but growing health trends. Applicants with proven leadership and sales skills often stand out, especially when demonstrating local community engagement and adaptability to Crunch’s dynamic culture.
Assistant General Managers in Coopersville typically earn between $45,000 and $55,000 annually, with additional monthly bonuses exceeding $1,000 and commissions on personal training sales, reflecting Crunch’s commitment to rewarding performance and growth.
AGMs at Crunch Fitness balance daily operational management with proactive sales leadership, staff development, scheduling, and community marketing. The role demands a blend of strategic thinking and hands-on involvement to sustain a high-energy, member-focused club atmosphere.
AGMs can leverage their experience to advance into General Manager roles or regional leadership positions within Crunch’s expanding network, benefiting from structured growth paths and mentorship in a company dedicated to fostering internal talent.