NexlintoPersonal Training Manager
Company : Crunch Fitness
Location : Buffalo, NY, 14226
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
Crunch Fitness in Buffalo emphasizes a 'no judgments' culture that blends fitness with entertainment, making the Personal Training Manager role uniquely focused on fostering a fun, motivating environment while driving team performance and client engagement in a rapidly growing regional market.
Managing a diverse training staff in a performance-driven setting, balancing client retention strategies with revenue goals, and adapting to local fitness trends in Buffalo are key challenges. Effective communication and motivational skills are essential to thrive in this evolving, competitive environment.
Employers in Buffalo often prefer recognized certifications like NASM, ACE, or ACSM, combined with current CPR certification. These credentials ensure trainers can deliver quality programs and uphold safety standards that resonate well with local health-conscious clientele.
In Buffalo, a Personal Training Manager at Crunch Fitness can expect a base plus bonuses ranging from approximately $90,000 to $150,000 annually, reflecting both the regional market and performance incentives tied to client growth and team achievements.
Buffalo's fitness industry is expanding steadily, with increased demand for skilled managers who can lead personal training operations. While competition exists, candidates demonstrating leadership, certifications, and sales acumen find promising opportunities.
Days blend recruiting and developing trainers, managing schedules, driving client retention efforts, overseeing training quality, and supporting outreach. The role demands balancing operational tasks with hands-on leadership to inspire both staff and members.
Progression involves gaining recognized certifications, building client rapport, mastering sales strategies, and honing leadership skills. Demonstrated success in driving team performance and operational management often paves the way to managerial responsibilities.
Crunch Fitness offers continuing education, career advancement opportunities across its expanding footprint, and incentives like free memberships and discounted sessions, creating a supportive environment that nurtures managers’ professional development uniquely.
Crunch Fitness blends entertainment with fitness, requiring managers to foster a high-energy, inclusive culture while meeting robust performance metrics. This role demands a unique balance of motivational leadership and business acumen tailored to their rapid growth model.
Yes, benefits include comprehensive medical, dental, vision coverage, paid time off, life insurance, and a complimentary Crunch Fitness membership, supporting managers' wellbeing alongside competitive compensation in Buffalo’s fitness sector.