Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Apple Valley's fitness industry is growing steadily, with increasing demand for personal trainers due to rising health awareness. While competition exists, trainers with certifications and a motivational style, especially in popular gyms like Crunch Fitness, find strong opportunities to build loyal client bases.
In Minnesota, certifications from accredited organizations like NASM or ACE are highly regarded, strengthening your profile. Employers value credentials proving expertise and safety knowledge, which enhances trust with clients and increases hiring chances in fitness hubs such as Apple Valley.
Crunch Fitness trainers emphasize energetic coaching, tailored fitness plans, and holistic wellness support. They motivate clients with engaging sessions that combine cardio, resistance training, and basic nutrition advice, fostering a supportive environment uniquely branded by Crunch’s T.R.A.I.N. values.
Crunch Fitness offers career advancement via skill development and leadership pathways. Trainers gain hands-on experience with state-of-the-art gym equipment, enjoy networking opportunities, and can progress toward senior coaching roles, benefiting from a vibrant, inclusive culture in Apple Valley.
Daily life blends client coaching, fitness program design, tracking progress, and participating in club events. Trainers also help members with equipment use and maintain gym organization, creating an active, community-driven atmosphere that supports personal and professional growth.
Key skills include motivational coaching, knowledge of exercise techniques, client progress monitoring, and communication. Additionally, a strong foundation in program design and basic nutrition helps trainers effectively help diverse clients reach their fitness goals.
Personal trainers in Apple Valley generally earn between $40,000 to $55,000 annually, factoring in commission. Crunch Fitness offers competitive pay coupled with commissions on training packages and supplements, making it an attractive option for fitness professionals locally.
Crunch Fitness personal trainers uniquely combine entertainment with fitness, leveraging innovative classes and a no-judgment culture. Their focus on client engagement and using proprietary tools like Dotfit sets them apart from traditional gyms emphasizing standard training.
Crunch Fitness provides trainers with perks such as free gym membership, discounts on nutritional products, and a lively work environment. The brand's emphasis on community and diverse group classes enhances trainers’ ability to attract and retain motivated clients.
Yes, Crunch Fitness welcomes passionate individuals with at least a high school diploma and preferably a CPT certification. The supportive culture and ongoing training help new trainers develop skills while gaining valuable hands-on experience in a dynamic setting.