Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Scottsdale’s fitness scene is thriving, with many gyms and wellness centers seeking personal trainers. The demand is high, but so is the talent pool, especially for certified professionals. Standing out often requires combining strong client rapport with up-to-date training methods and a passion for motivating diverse fitness levels.
In Arizona, certifications from accredited organizations like NASM, ACE, or ACSM are highly valued. Employers often favor trainers with Certified Personal Trainer (CPT) credentials, ensuring knowledge of safe practices. Local gyms may also appreciate trainers familiar with nutrition basics and group fitness coaching.
Successful trainers in Scottsdale excel in personalized program design, combining cardio, resistance training, and nutrition tips. Strong communication, motivation techniques, and safety awareness are critical. Adaptability to varied fitness goals and ongoing progress tracking help retain clients and build trust.
Personal trainers at Crunch can advance to roles like head coach, fitness manager, or wellness consultant. Opportunities also exist in specialized training areas such as sports conditioning or rehabilitation. The brand’s growth offers avenues for leadership development and expanding professional certifications.
Crunch provides tools like Dotfit and Google Calendar for smooth scheduling and program management. This helps trainers efficiently track client sessions and progress notes, allowing more focus on coaching while maintaining organized records—key for enhancing service quality and member satisfaction.
Crunch fosters a no-judgment, energetic environment blending fun with fitness, which encourages trainers to be inspiring and approachable. Trainers engage in club events and support members beyond workouts, creating a community vibe that boosts motivation and member loyalty.
Personal trainers in Scottsdale typically earn between $40,000 and $55,000 annually, influenced by experience and certifications. This range is competitive compared to other mid-sized U.S. cities, with additional commission opportunities on training packages and supplements enhancing overall compensation.
Crunch combines entertainment with fitness, offering a vibrant workplace where trainers not only deliver workouts but also participate in engaging events like boot camps and supplement demos. Exclusive training within the franchise helps maintain consistent quality and community connection.
Yes, Crunch encourages career development through advancement to senior coaching roles and management positions within its expanding franchise network. Trainers benefit from ongoing education, commission incentives, and a supportive environment aimed at long-term professional success.
At Crunch, trainers uphold T.R.A.I.N. values—timely, ready, attentive, inspiring, noble—while delivering personalized sessions and kickoffs for new members. They also contribute to club upkeep and leverage digital tools for client progress, ensuring a holistic and engaging fitness experience.